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One-way blogging

Are there times when it is acceptable to have a one-way message? Sure, but blogs are not the place to do it. If you believe you should block comments on…

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Search Marketing Basics

There was a terrific turnout from the American Marketing Association last night in Bridgewater, NJ to learn Search Marketing Basics. If you weren’t able to attend you can still download…

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7 Corporate blogging blunders to avoid

Are your business blogging efforts actually working against you? Bad strategies and poor planning means that many corporate blogs fizzle out before they sizzle. Here are the seven of the most common blogging blunders I see……

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Are you courting dealaholics?

On Wednesday, I asked whether your marketing was about transactions or relationships, and got some good reaction from readers interested in exploring this idea further. Coincidentally, JupiterResearch recently came out…

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