Customer experience is increasingly where the action is — whether your customers are consumers or IT decision-makers. Since watching your videos is part of the sales process, it makes sense…
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Meet your community by hosting an IRL meetup
While influencers really want respect and to get compensated for their time and reputation and brands want visitors, subscribers, emails, followers, friends, Likes, conversions, sales, and ROI, there is something…
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How to win friends and influence influencers
As an influencer marketer, you should aspire to become so much more than just pitcher. Cold calling might very well be where every bouncing baby salesman, saleswoman, PR agent, marketing…
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Influencer marketing is like a wedding
In many ways, influencer marketing is just like a wedding: the wedding is being thrown for the bride; however, the reception is thrown for the guests. The influencer marketing campaign…
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Influencer marketing should be fun, fun, fun
Pattern your influencer marketing campaigns on comic cons and you can’t go wrong: people dress up in cosplay, who knows what happens at night, and there’s shameless branding, selling, promoting,…
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What influencer marketer Kristen Matthews wants from clients and creators
Over the last two weeks, I have discussed what clients want and expect from influencer marketing and what influencers want and expect from influencer marketing, each according to influencer marketing guru and creator relations…
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What influencers want and expect from influencer marketing, according to creator relations master, Kristen Matthews
While it’s impossible to lump online influencers into one pile, there are quite a few things that Kristen Matthews and I came up with when we chatted last week. It…
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What clients want and expect from influencer marketing, according to creator relations master, Kristen Matthews
I reached out to Kristen Matthews yesterday to catch up with her and to ask her about what she’s seeing in the marketplace. What do clients want and expect? What do…
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Influencer marketing done right can drive all the traffic to your brand-spanking-new freshly-launched website
Unless you already have a bursting-at-the-seams Rolodex and a stable of superfans who are waiting impatiently for anything and everything you give birth to in the world, you might be…
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The best of micro-influencer marketing and long tail blogger outreach articles
Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing, and micro-influencer marketing. I hope you enjoy this historical perspective via…
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