Email marketing analytics data are critical to monitoring success and effectiveness, but there’s more qualitative measures to be reviewed, too. The most critical measure of your email marketing’s success is…
Read MoreCommunications
“Reaching out” with video
“Social video generates 12 times the shares than text and images combined” has been a favorite stat of video makers since it was mentioned by Forbes in 2017. But what…
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Inclusive Communication: What are YOU Saying?
Maya Angelou once said, “I did then what I knew how to do. Now that I know better, I do better.” Her words came home to roost for me this…
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The Importance of Monitoring Internal Communication for Business
With more digital communication channels comes more productivity and collaboration, but also more room for tracking employee conversations and, hence, privacy concerns. Employee monitoring definitely is a controversial topic that…
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Should You Advertise on TikTok?
The following is a sponsored article from our partner, GaggleAMP You may think of TikTok users as very young and outside of the target audience of B2B marketers, but you may…
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Settle Smarter with Dana Look-Arimoto (Season 1, Episode 7)
This week’s guest is Craig Forman, Lead People Scientist at Culture Amp. What is culture anyway? Do I have to watch Downton Abbey to get it? Craig enlightens us to…
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Episode #47 – Laura Field ON How to Beat Burnout
Laura Field, a colleague, friend and fellow communicator, joined the Sharons to discuss how vital it is that we listen to our internal beings—particularly given all we are dealing with…
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Webinars are video. They need movement.
Findings from a recent report on lead-gen strategies from Ascend2: Most marketers think their social media tactics are increasing the quality of leads Most marketers are spending more on social…
Read MoreEpisode #46 – Stephanie Bickel on Creating Engaging Virtual Internal Events (and Speakers)
Amid health, economic and social crises, our leaders are being asked communicate like never before…. and almost all virtually. For today’s comms pros, creating and facilitating engaging virtual town halls,…
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Settle Smarter with Dana Look-Arimoto (Season 1, Episode 6)
This week’s guest is Ginny Clarke, Director, Leadership Staffing at Google. Where do you want to work? What are you good at? Don’t leave it up to “available positions” or…
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