At the top of a recent article titled “Attitudes Toward Information Signal Buying Effectiveness,” Gartner analyst Hank Barnes billboards this alarming headline 43% of Buyers Feel Strongly That Volume of…
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Communications
Website Content Audits — Less Really is More
It may sound counterintuitive at first, but less content can actually improve your website’s content marketing effectiveness. Remember that college hair-do you were so proud of? Or your high school…
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New Video Content on a Budget
It use to be that businesses could set their video budget by committing to a fixed number of productions with a cost estimate for each. In the event of a…
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Settle Smarter Season 1, Ep. 18 with Jen McClure
This week’s guest is Jen McClure, Founder and CEO of JEM, a Silicon Valley-based global management consultancy and publishing group, and a Business Insider Power Player in management consulting. A Governance Fellow of…
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How to Improve your e-Commerce Performance using Social Media
If you’re struggling to improve your website’s traffic, consider reaching out to your customers through some of the currently popular social media platforms. These are the 5 most effective ways…
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Episode #49 – From the Inside: A Pair of IC Experts Write the Book on Internal Comms
In 2018, when comms pros Mark Dollins and Jon Stemmle were first wading into the research for their forthcoming book on internal communications, but they couldn’t have anticipated the seismic change we would all…
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There Are No Dumb Questions: Getting Real About Race
The CEO just announced a new focus on Diversity….now what? The CEO of your company has just announced the company will now be focusing on diversity in the workplace and…
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The Power of Employee Influence
The following is a sponsored post from our partner, GaggleAMP. Employee influence is all about how people connect with other people in ways your brands and ads just can’t. People…
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Are There Any Bad Marketing Metrics?
Are there any bad marketing metrics? You already know the answer is yes, absolutely. The real question is how to identify good marketing metrics from bad. First, let’s be clear…
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Consultants Collective Conversations: Employee Activism, Social Media & Brand Protection
Many brands today are publicly acknowledging and take positions on social issues in ways they never would have a few years ago. And, employees are engaging with their employers over…
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