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Big Data

I am adding my voice to the chorus of observers who predict various developments in 2019 for B2B marketing.  My policy is...

Prognosticators often get it wrong. But consultants who work across many industries know what women and men in the C-suite...

Big data has been hot this year. But if your analytics are falling short, you won’t know how to make improvements to...

Any sufficiently advanced technology is indistinguishable from magicArthur C Clarke A few weeks ago, Tim Peter and I...
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Marketers continue to struggle with using data to grow their brands and businesses. But it's clear that what will separate winners from the...
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Data is any company’s greatest asset. Professionals in all departments, from R&D and production to sales and marketing, rely on information to...