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How to Blend Your Content Strategy with Your Other Marketing Initiatives
Content strategy is an important factor in any company’s marketing initiatives today. Content isn’t an optional part of marketing strategy; it is integral and should be a central focus. Your…
Read MoreB2B Data-driven marketing: what you need to know today
Our latest webinar was presented by Ruth Stevens. If you’re selling to business buyers, data about your customers and prospects is essential to success. But for many marketers, thinking about…
Read MoreHow to embrace all the AIs and robots as a PR and marketing professional
At the end of the day, the main uses for human workers are salesmanship, relationship management, the seduction and marriage of human prospects, clients and vendors, and all the dog…
Read MoreCopyright expert Nicholas Wells on the newest Google Bowling
How can a lawyer explain Google Bowling? Nicolas Wells is not your ordinary lawyer, that’s how. He has been practicing intellectual property law for eight years, founding a boutique law…
Read MoreWeb 2.0 makes marketing a conversation
Blogs. Wikis. Podcasts. Mashups. Weird new words for a weird new marketing on the Web. Those are the tools of Web 2.0, a trendy name for a set of new…
Read MoreColumn for Revenue Magazine
Starting in May, you’ll see my words in a new place—a column in Revenue magazine called, “The Searchers.” Revenue magazine, which is targeted to Internet and especially affiliate marketers, distributes…
Read MoreCan you do top-of-funnel marketing automation without CRM?
If you’re a small or medium size business selling to consumers, you probably want to both automate and personalize your marketing campaigns. The solution, of course, is marketing automation linked to…
Read MoreThe importance of site search
Recently, two people I really respect disagreed on the significance of Google adding site search boxes to their search results pages. One thought that showing ads for competitors when someone…
Read MoreThe Best of 2021: Messaging on a Mission
The latest episode of Messaging on a Mission, the podcast from Consultants Collective member consultant, Douglas Spencer features a round-up of interviews with many of his guests in 2021, including two…
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