Helping organizations create clear messages is the foundation of everything we do. Whether driving organizational change and transformation, crafting compelling web copy, engaging people through an elevator pitch, or designing…
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True Stories to Tell Your Customers
The ideal testimonial is a story about how someone like you solved a problem like yours. But good video testimonials are rare, despite their obvious value in an era of…
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The Evolution of Social Media and E-Commerce
E-commerce has become an increasingly important part of the global retail framework as Internet access and adoption continues to grow worldwide. In 2020, more than two billion people around the…
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Mental Wellbeing, Bullying and Perfectionism in the Workplace
Mental health in the legal sector has always been a problem due to the crushing time pressures, perfectionism, and rampant addictions plaguing attorneys and legal professionals, but it’s not often…
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Consultants Collective Profile: Chad Parizman
We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners, and other extraordinary people. These profiles go beyond the…
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New Tools, Developments and Innovations Transforming B2B Marketing
Business buying is changing, and marketers must change with it—fast. I take inspiration from Brent Adamson’s new article in Harvard Business Review, with the provocative title, “Traditional B2B Sales and…
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Companies: Pull Your Heads Out of the Social Media Security Sand
Here’s an ugly truth: most companies spend little to no time considering social media governance and security – even though ransomware, malware and other cyber attacks are on the rise…
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Can A Web Browser Improve Transparency and Trust in Digital Marketing?
For about a year, I’ve been splitting my browser time between Chrome and Brave, a browser that launched in 2016 with a focus on privacy. This is partly professional necessity…
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Attracting and Retaining the Best Talent: What’s Your Message?
Attracting and retaining the best talent is challenging for everyone these days, with the Great Resignation and unemployment at record lows. Your message can either make you the clear choice…
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The Platinum Rule: Curiosity, Humility and a Commitment to People First
I recently completed a 10-week virtual professional development/certification program for coaches called Arts Based Experiential Learning (ABEL). The program aims to strengthen key leadership and innovation skills such as readiness…
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