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Consultants Collective Corner: Why Brand Strategy is a Must-Have for Consultants, Freelancers, and Solopreneurs

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Brand development is as important for a one-person operation as it is for a multi-million dollar corporation. In this week’s installment of Wednesday Wisdom, Consultants Collective senior consultant Douglas Spencer explores how brand strategy can be key to elevating your business.

It has never been easier for people to become self-employed or take advantage of the emerging gig economy. There are currently 41.8 million US adults that identify as consultants, freelancers, or solopreneurs—part or full-time—contributing more than $1.3 trillion annually to the economy. Irrespective of industry, every one of these people has something in common: they can all benefit from a strong brand.

Read the full article here.

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