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Consultants Collective Corner: Why Brand Strategy is a Must-Have for Consultants, Freelancers, and Solopreneurs

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Brand development is as important for a one-person operation as it is for a multi-million dollar corporation. In this week’s installment of Wednesday Wisdom, Consultants Collective senior consultant Douglas Spencer explores how brand strategy can be key to elevating your business.

It has never been easier for people to become self-employed or take advantage of the emerging gig economy. There are currently 41.8 million US adults that identify as consultants, freelancers, or solopreneurs—part or full-time—contributing more than $1.3 trillion annually to the economy. Irrespective of industry, every one of these people has something in common: they can all benefit from a strong brand.

Read the full article here.

Douglas Spencer

Douglas Spencer

Douglas Spencer is a brand strategist with more than 20 years of experience in marketing and branding. He has worked with professionals from around the world in verticals such as financial and professional services, healthcare, biotech, media, and nonprofit. Before starting Spencer Brenneman he was most recently Vice President, Global Head of Brand Management for Thomson Reuters, a leading provider of intelligent information with offices in more than 100 countries worldwide. In that role, he guided the migration of the multiple Thomson and Reuters businesses to form the new Thomson Reuters brand which consistently ranked within the top 50 of Interbrand's Best Global Brands survey. He is also the author of Do They Care? The one question all brands should ask themselves, continually, a book that shows business leaders how they can create meaningful connections with customers, employees, and others. Douglas is a frequent speaker on how strong brands improve business performance through strategic alignment, employee engagement, brand governance, verbal and visual identities and more.

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