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german language google search screen with magnifying glass

I am sure most of these show me as superstitious, but I always makes sure I do these few things before hitting the Publish button in Biznology‘s WordPress compose window. I do them anyway because I assume that while it may not help, it can’t hurt. In my magic realism world, Google spiders, bots, and algos appreciate every little bit of extra data, description, and definition they can.

First, I overrule the URL slug that is automatically-generated by WordPress–things-optimize-google-search-engine-discoverability–and replace it literally, things-i-do-to-optimize-for-google-search-engine-discoverability:

slug new things i do to optimize for google search engine discoverability

I make sure I re-label each and every image descriptively. A photograph labeled “dsc_0010.jpg” becomes “tall-handsome-40-something-blogger-chris-abraham.jpg”–or something like that. Then I also make sure the WordPress-provided image name, caption, description, and alternative/ALT-image tags are filled out. In this case, I don’t always include captions if the surrounding text is contextually-relevant:

alt alternative text yoast seo customization of snippet preview for google seo search

I make sure there’s at least one named link to my home blog embedded into the body of the post. Whenever possible, I include a linked title to another article that allows visitors to learn more about this topic using an article or two I have written before, such as 9 things you can do today to improve your Google search results; then I make sure I always customize the Snippet Preview that the mandatory Yoast SEO offers each of its users:

yoast seo customization of snippet preview for google seo search engine optimization

Then I carefully choose the most appropriate categories and tags with the help of sovrn tags–and then that’s it!  After that, I hit Publish and then rejoice as the lovely editors over at Biznology come in and make my articles not only better but probably even more optimized for both Google Search and Bing Search (Bing lives!).

God bless Rosa, Eileen, and Madeline!

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Chris Abraham

About Chris Abraham

A pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, Chris is an Internet analyst, web strategy consultant and advisor to the industries' leading firms. He specializes in Web 2.0 technologies, including content syndication; organize search engine optimization (SEO), online reputation management (ORM), content marketing, online collaboration, blogging, and consumer generated media.

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