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5 trade show marketing mistakes

The U.S. trade show industry is BIG. In 2012, there were 10,900 trade shows that drew 27 million attendees. While the overall industry has grown 2-3% in 2014, not all…

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What Are Searchers Thinking?

This interesting session at the AD:TECH conference in San Francisco featured three different research studies highlighting the way searchers behave. The first study featured an eye tracking study of exactly…

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Uncover the why in branding

What truly makes a great brand great? What makes a company, product or service memorable or “sticky?” Great brands resonate with people. They communicate, either in an implicit or explicit…

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Do It Wrong social media

Thursday, I spent an hour answering questions from Chris Keiff and others on Twitter in my first-ever Twitter interview. I’d done interviews in chat rooms, but this was different, because…

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