Steve Jobs’ tragic death yesterday resulted in great accolades, making it easy to forget that he took a lot of criticism for his leadership style during his tenure at Apple….
Read MoreYear: 2011
What’s next? Social media and the information life cycle
Back in the days when “Web 2.0” was a hot buzzword, many people asked what “Web 3.0” would look like. Even though that question sounds now as outdated as an…
Read MoreThe long tail of blogger outreach
I had breakfast with John Bell of Ogilvy a number of years ago. He didn’t see the value of investing limited budget, time, and resources on the long tail when…
Read MoreYou DO know what to say in social media
I talk to folks about social media all the time. One of the things that I notice right away is the fear. Most people are worried that they don’t know…
Read MoreIs digital marketing innovation too fast for its own good?
Every day the news rolls in about some aspect of the Internet marketing space. Actually, to say it is every day is a bit of an understatement. Life at Internet…
Read More
5 Things you must have before starting an SEO campaign
Search engine optimization is an important online marketing strategy that improves a website’s presence in the search engines and online overall. Like any other marketing strategy, prep work is important….
Read MoreUntangled Web: Why white hat SEO is the way for you
Marketing has always had an element of deception, even to the point that commentators believe that search marketers are nothing more than spammers. So-called “black hat SEO” has persisted for…
Read MoreHow to pitch a blogger
So last week, I told you how NOT to pitch a blogger in your PR outreach, so it raises the pregnant question of what exactly should you do? We at…
Read MoreFor ranking algorithms, AdAge is no Google
As someone who has worked on ranking algorithms, I know how difficult they are to develop. No, check that. They are easy to develop. They are hard to develop only…
Read MoreThe New Facebook: I Get It and I Don’t
In the past few days, Facebook has rolled out what can only be described as a tsunami of changes to the service. From telling users what is important in their…
Read More
