The biggest criticism I hear about the local, mobile, social Web is that it doesn’t yet just justify the hype–that it generates little to no return and distracts companies from…
Read MoreYear: 2011
The Farmer update and “feeding the content machine”
Remember when we had to write new copy for the trade show brochure once a year? How times have changed! First, we needed to fill pages and pages of our…
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Google and Bing still have an SMB gap
As I follow the SMB market in the online space, I see something that I am not convinced the tech world is paying enough attention to. It’s a demarcation line…
Read MoreCan your marketers tell a test from a product?
Depending on what kind of business you are in, this could seem like a stupid question. If you sell consumer packaged goods, clearly you can tell the difference between the…
Read MoreAre you policing your domain from spammers?
Do you know whether your Web site has been attacked by search spammers? Is it possible that you have been infiltrated by someone out for their own gain at your…
Read MoreMarketing segmentation and the game of averages
A Hunch Blog post from last week (“You’ve got mail: What your email domain says about you”) made some noise around the net, courtesy of Gizmodo, swissmiss, and hundreds of…
Read MoreWhat’s the best way to say thanks to a customer?
“No matter what happens, I just want to say thank you for introducing me.” said the the email, and just like that, I was jarred out of my analytcal headspace…
Read MoreGoogle: I want to love you, but…
I feel like every Friday I am spending time griping about Google in some way as it relates to the local search market. Well, it seems that way because I…
Read More“My exec doesn’t understand search marketing!”
I hear that complaint all the time. You know how effective search marketing is. You know what it could mean to your business. You’re excited about getting it done. You…
Read MoreWhich Google do your customers use? Which Facebook? Which Twitter?
For years, technology providers have sold marketers on the notion of “one-to-one” marketing. “Just imagine,” they say, “being able to deliver the right message, to the right customer, at the…
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