Do you sleep soundly each night? I know some of us do, but I know a lot of people who are worried. You might imagine that if you had all…
Read MoreYear: 2011
Whose brand does Google want to build?
Google announced its Q1 earnings late last week and posted a profit of $2.3 billion. That’s billion. With a “B”. Pretty good, huh? For GOOG, anyways. But what about for…
Read MoreAs the Google turns
Soap operas have long been a staple of daytime television. The over-the-top nature of the silly plot lines have kept audiences coming back for what seems like forever. Another thing…
Read MoreWhat’s happening in social media listening?
Many of you know that I serve as Chief Strategist at Converseon, a leading social media consultancy based in New York City, with a number of world-class clients. I had…
Read MoreData lust, tacit knowledge, and social media
We are all witnessing the dawn of a new information technology era, the hyper-digitization of the world around us. While the physical world is being captured and monitored via smart…
Read MoreAcademics use social media more than business people
I spoke at a panel session with Hester Tinti-Kane and Jeff Seaman at the Pearson CiTE conference in Denver yesterday, unveiling a survey of higher education on how social media…
Read MoreIs your marketing more than just a good idea?
I’ve been traveling an awful lot lately on many different airlines, and I’ve been given a close-up view of the travel industry. As you might expect, someone who travels as…
Read MoreWhat’s missing from your social media playbook?
Some people think that B2B and B2C social media are very different. I think they are similar, however. But one thing people often see as the hallmark of B2B social…
Read MoreScaling Social Intelligence Across the Enterprise
I had a great session yesterday with Zach Hofer-Shall at the Forrester Marketing Forum in San Francisco, substituting for Converseon CEO Rob Key. I ran into numerous companies at this…
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