Some of you know that once a month we do a free Biznology Webinar on a topic we think will interest you. Today I spoke for 30 minutes on social…
Read MoreYear: 2011
The difference between “fail fast” and just failing
Peter Kim is a smart guy and I usually agree with him. But a friend of mine sent me a post he did a couple of weeks back where he…
Read MoreSocial Search Is A Matter Of Trust Not Technology
There’s been a lot of commotion recently about the integration of social signals into the search results of both Bing and Google. Bing has the upper hand with those signals…
Read MoreTwo-minute video on B2B marketing
When I presented at a recent MENG New Jersey meeting, chapter president Monique de Maio took a quick video afterward asking me to discuss how B2B marketers are adjusting to…
Read MoreSearch keywords are market segments
Perhaps you are new to digital marketing, or maybe you find yourself in a position where you need to explain digital marketing to others. Either way, today I want to…
Read MoreDigital marketing is still direct marketing
If you’re a marketing executive, and you’re not a member of the Marketing Executives Networking Group (MENG), what are you waiting for? You’re missing out on great networking and presenters…
Read MoreWatson? Quora? What’s the perfect answering machine?
When Quora announced earlier this month that they were eliminating their policy against self-promoting questions and answers, some analysts wondered if that was opening the gates for spammers to dominate…
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Why Google will clean Bing’s clock on local and mobile
Just recently as a month or two ago, I really thought that Bing had some genuine hope in making a dent in Google’s search dominance. Each month it seems like…
Read MoreWhy you should treat PPC like SEO
Paid search (PPC) and organic search (SEO) aren’t that similar, most people will tell you. Sure, choosing keywords is the relatively the same process for both, but that’s about it,…
Read MoreWriting simply isn’t for bird brains
Universally, the biggest gasp I get when I meet people new to marketing, PR, or advertising is that most ad copy is restricted to a 6th grade reading level. I…
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