After my post yesterday on the social media-induced plight of Congressman Anthony Weiner, I was interviewed by Ned Potter of ABC News, who asked me whether it is easier to…
Read MoreYear: 2011
Can Congressman Weiner teach us about social media?
Many readers of this blog hail from outside the U.S., and you might be (blessedly) unaware of the controversy surrounding long-time Congressman Anthony Weiner, who has been caught sending lewd…
Read MoreSearch results drop? Blame it on Panda.
If you’ve been paying attention to all the breathless reporting the last few months, you’ve undoubtedly been hearing about Google’s Panda update, where Google has cracked down on content farms…
Read MoreWanna play “Guess what brands I hate today”?
Over the past two days I have been caught in a technology alternate universe. It’s the one where reality happens. It’s the one where hype laps the truth on a…
Read MoreMy interview with Webdagene in Oslo
I’m looking forward to my trip to Oslo in September to appear at the Wegdagene conference, where I will be doing a keynote speech and a workshop on experimental marketing…
Read MoreHave you started running your marketing by the numbers?
I once ran into a famous public speaker who had grown rich from one speech, delivered flawlessly, over and over again for years. It might appeal to you as an…
Read MoreWhich search metrics do you show your boss?
Having trouble figuring out how to talk your manager about search marketing? Many people do. We search marketers know so much about the subject that we sometimes have trouble breaking…
Read MoreIs traditional marketing dead?
It might sound like a provocative question, but it’s a real question I was asked at a recent speaking appearance. The hard part about answering such a question is that…
Read MoreWhat’s the most important mobile marketing tactic?
Every time I speak at an event, I try to understand what this particular audience needs, because not every audience has the same level of understanding or even the same…
Read MoreToyota launches a social network for drivers
Is the car the ultimate mobile device? Toyota thinks so. With Salesforce.com, they’ve launched a social network for Toyota owners and drivers that keeps them connected to Toyota, to its…
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