If you don’t know what those words mean, you should, because these concepts are turning SEO on its ear. It is no longer enough to mark up your Web pages…
Read MoreYear: 2011
All SEO service providers are not created equal
Smart businesses and individuals understand that it takes a lot more than just setting up a Web site to find online success these days. In order to achieve sales or…
Read MoreDoes the Internet allow more differentiation?
If you are a marketer, you can’t ignore differentiation. Differentiation is not just about a difference from the competition–it’s a difference that your customers care about. Without some kind of…
Read MoreStopping the Internet’s rush to judgment on everything
With Google+, Google dropped a boulder into the still waters of the Internet and created some serious ripples this week. So you know, this is not a review of Google+….
Read MoreThis is not a post about Google+
You probably heard about the little announcement that Google made this week. Google finally has its social network. Again. If you don’t count Orkut or Google Wave or Google Buzz,…
Read MoreSearch is three-dimensional chess
I try to read through my RSS feeds every day. Today I stumbled upon an article by my friend Christopher S Penn, entitled Social media now directly influences search rankings,…
Read MoreHow do you coordinate social media in a large organization?
In my presentation on Sunday to the IEEE Board of Directors on organizational social media, I got a great question from a member of the board, “Our organization is not…
Read MoreOrganizational Social Media
Sometimes an idea that seems simple is actually a lot more difficult. Social media is like that. You might tweet, you might blog, you might watch YouTube. You might use…
Read MoreWe are in real need of clean air in Internet marketing
Have you ever heard the expression in business saying that things won’t be able to change until we have “clean air”? It’s an expression that comes from racing. Since I…
Read MoreDo searchers like your content?
Maybe you’ve never given a thought as to who might like your content. I mean, you’re not trying to win a beauty pageant here–you are in business. If they like…
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