Recently, I wrote a couple of posts on whether we are optimizing our sites for search engines or customers. I’d like to return to that theme and show an example…
Read MoreYear: 2010
Content development is easy
I suspect that the title of this post creates different reactions amongst different groups. I also suspect that none of the reactions include, “I agree wholeheartedly!” Why does the specter…
Read MoreHey, marketers: What if there was no Google?
Last week, at the Search Insider Summit at Captiva Island, Chris Copeland had an interesting talk entitled, “What if there was no Google?” Chris worked through a number of different…
Read MoreIs your IT team still designing your Web site?
Back in the late ’90s, just putting up a Web site was a technical feat. Things broke every minute of the day and none of us really knew how to…
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Search Engine Optimization vs. Customer Connection
Yesterday, I posted my slides for my talk at Search Insider Summit on transparency in organic search marketing. Today, I want to go deeper, by explaining some of the slides…
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Organic search marketing in a transparent world
Friday, I had the pleasure of speaking at Search Insider Summit last week at Captiva Island, Florida. The topic for the conference was the future of search–I spoke about the…
Read MoreWhy Twitter ads draw a big “So what?” from me
There has always been considerable buzz around just how Twitter would make money. Everyone has always been so concerned for the welfare of Twitter. Why? I honestly don’t know. Maybe…
Read MoreI need a job, so chat me up!
I had to chuckle to myself when a young man visiting in my home noticed on the wall a photograph of my college-aged daughter and absent-mindedly said to no one…
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Site speed is now a Google search ranking factor
SEO is an ever-changing industry with ever-moving goalposts due to Google continuously tweaking its algorithm to provide higher quality search results to its users. It’s hard for search marketers and…
Read MoreAre you optimizing for search engines or for customers?
Get your pages indexed for the search engines. Identify the keywords most popular with the search engines. Optimize your content for the search engines. Good advice, yes, but is that…
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