At the end of April, the NBA fined Orlando Magic star Dwight Howard $35,000 for criticizing league officials on his blog. In the first NBA season where players, coaches and…
Read MoreYear: 2010
If it’s all content, then you had better be tracking it
Last week, I discussed how all content can be online content. No matter what kind of correspondence or connection you make with a client or a prospect in the offline…
Read MoreIs the social media hype fading?
Some of you might be familiar with the typical trend of new technology adoption, best characterized by Gartner’s hype cycle. The technology is introduced, quickly undergoes increible inflation of expectations,…
Read MoreA case study in handling customer disputes
The Internet creates its own set of customer service issues that require their own creative solutions. If you’ve never heard of the site Squidoo, it’s a place that provides expert…
Read MoreHow does a company use its Twitter identity?
Friday, I presented at a private event for IBM’s marketing teams worldwide, on the subject of the Digital Marketing Challenge, where I explained how to make the case for more…
Read MoreFor social media, it’s not the heat, it’s the anonymity
If you follow my blog, you might have seen that there was a big story in my hometown of Ridgewood, New Jersey last week, where my son’s middle school principal…
Read MoreAll content could be online content
I have had a realization as of late. Maybe, like many other times in my life, I am a little slow on the uptake and I am just pointing out…
Read MoreWe have met the social media enemy, and it is us
Yesterday, Tony Orsini, my son’s middle school principal sent a blunt letter to all parents telling us that we should ban social networks for our middle school children. I was…
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Google’s ranking algorithm goes social
Google’s algorithm is believed to use over 200 signals to determine where a page should rank for a particular query, and this number seems to be growing at a phenomenal…
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Search marketing is not about you
If you are like most people, you do marketing by telling everyone about your products. The problem is that, on the Internet, that’s sometimes the last thing that people want…
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