Have you been hearing about location-based marketing? You might know about mobile phone ads, but have you herd of Foursquare? It’s a neat game that is catching on, especially among…
Read MoreYear: 2010
Laughter, the best medicine, but for marketing?
OK, I admit it. I am old as compared to many of the Internet gurus/wizards/ninjas of today. Trouble is, I can’t change that. I have looked, but there is not…
Read MoreCan experimental marketing alienate your customers?
I thoroughly enjoyed my first trip to Winnipeg, speaking to a couple of hundred marketers at the Canadian Marketing Associate Digital Days conference. (You can download the slides for my…
Read MoreBen Cooper of ThinkFinance.com
You might not have thought much about how your bank treats you. In a world of drive-through windows and automated teller machines, you might not even think about what kind…
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Search marketing gets specific
When someone asks you what keyword you most want to be #1 for, how many words is it? For most people, the answer is one. We all know the one-word…
Read MoreSocial media redefines the “Remember me” box
The 99th week of my unemployment was also the week of my first day in a new job. I won the remember me game. I think of this as I…
Read MoreLife Without Facebook?
I think this post could be categorized in several ways. The reason for this is because I don’t think there has ever been a more polarizing, misunderstood, loved, revered, admired,…
Read MoreUsing Viral Marketing to Build Links
Viral Marketing is highly fashionable at the moment, and big brands all seem to want to jump on the band wagon. We’ve seen brilliant viral marketing from Blendtec and successful…
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Aviv Refuah of Springo on the new search engine
I recently had a chance to interview Aviv Refuah, founder and CEO of both Springo and Netex Ltd. Netex Ltd. is a global Internet company that develops innovative Web navigation…
Read MoreIs your FAQ page a crutch for a bad Web site?
Do you have a frequently asked question (FAQ) page on your Web site? Many do. And you customers might be finding their questions and getting answers with no trouble. But…
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