You might be one of those people that, to your horror, discovered that big chunks of your Web site were not indexed in Google and other search engines. That means…
Read MoreYear: 2008
More journalism, less marketing
Perhaps the biggest change that the Internet has brought to marketing is its change in tone. Customers will no longer sit patiently reading your hype-laden copy or listen quietly to…
Read MoreThe future of text analytics
I had a chance to present today to a big crowd at the Enterprise Search Summit in New York City on the future of text analytics. Although I’ve spent many…
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Do you want a visual search engine?
Recently I complained that it’s harder than ever to get interested in new search engines. So, as my cosmic comeuppance, it seems like every day I am running across a…
Read MorePR Professionals Do Web 2.0
Every profession has its professional society, but you’d imagine that the PR profession’s own society would do a great job on getting attention for its PR. Well, there is an…
Read MoreDo you know how to optimize landing pages?
When you speak at conferences frequently, you meet a lot of interesting people. When I was at Search Engine Strategies in New York in March, Tim Ash came up to…
Read MoreDo your customers believe your advertising claims?
One of the biggest changes the Internet has wrought (I love saying the word “wrought”) on marketing has been the death of hype. People just don’t believe your claims anymore….
Read MoreDo you pine for the good old days?
I was with two of my kids for “Take Your Child to Work Day” not long ago. We went to a bustling IBM location and, while there, I noticed something…
Read MoreEllen Corrigan of iCrossing on the basics of Internet marketing
I thought I’d do an interview with Ellen Corrigan of iCrossing to get some tips on where Internet marketing is going, and she talked about that, but the most important…
Read MoreWhy it’s hard to care about new search engines
I regularly am asked to look at new search engines, and because I have been working with search technology since the ’80s (yeah, I know I’m old), I am interested….
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