On Wednesday, I asked whether your marketing was about transactions or relationships, and got some good reaction from readers interested in exploring this idea further. Coincidentally, JupiterResearch recently came out…
Read MoreYear: 2008
Social media requires having something to say
In my latest post at Small Business Answers, I help small business people to think about their motivation for looking at social media marketing. Just like good old-fashioned public relations,…
Read MoreIs your marketing about transactions or relationship?
I had a very interesting time working with a company the last couple days about how they need to improve their Web site. They are a well-known catalog company with…
Read MoreI’m not trying to win a popularity contest
I once worked for a high-level executive who prided himself in being tough. He worked his people hard and he expected a lot of them. More often than not, he…
Read MoreWeb marketing is not a video game
Over the years, pundits have talked about how the generations coming up that have been raised on video games have a different take on digital marketing than us oldsters. Younger…
Read MoreMichael Lee of Doubleclick Performics on digital marketing
Performics, launched in 1998, is a longtime search marketing agency that was first acquired by Doubleclick and then swallowed whole when Google acquired Doubleclick itself. Many in the industry have…
Read MoreWhy web marketing favors small business
If you’ve spent your marketing career toiling away in small businesses, and never having enough money to really do your marketing right, fear not. You have enough money now. The…
Read MoreWorking your way through web fears
Yesterday, I spoke about how we need to overcome the fear of being wrong to really succeed on the Web. Coincidentally, I had lunch with a market research pioneer yesterday…
Read MoreHow can PR people Do It Wrong Quickly?
If you’re a veteran PR person who’s still chasing after those mythical reporters with a “Press” card tucked into their hat bands, how did you ever find this blog? No,…
Read MoreOverhaul your site search engine
I’m old enough to remember when fathers and sons thought nothing of overhauling their own car engines—back before cars became little IT shops that need specialized equipment to repair. As…
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