I’m still on the lookout for that winning case study for a free ticket to Internet Strategy Forum Summit in Portland, Oregon on July 17. I also received an announcement…
Read MoreYear: 2008
Interview for BtoB Magazine
I know that I usually do one (usually substantial) post each workday, but I am doing something different today, with a few short posts that clean up some stuff that…
Read MoreTreating people like potatoes
If you find yourself losing your temper and otherwise treating employees, or colleagues, or suppliers like they have no feelings, you might be losing them mentally. They might noy be…
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Ratings and reviews for B2B marketers
Back in May, I wrote about how B2B firms have avoided ratings and reviews and challenged you to take part in a survey about the subject. Christian Carlsson has graciously…
Read MoreAn ending and a beginning
30 years is a long time. If I didn’t know better, I’d suspect that I was getting old. A few months ago, I wrote about my experience taking a couple…
Read MoreAre you “tuned in” to your business opportunities?
I was lucky enough to be given a preview copy of a great new book by Craig Stull, Phil Myers, and David Meerman Scott called Tuned In. I got the…
Read MoreWin a ticket to the Internet Strategy Forum Summit
I speak at many events each year, but the Internet Strategy Forum Summit is something special. I spoke at this event last year and found myself sticking around to hear…
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Free paid search for non-profits
Jim Evans contacted me a while back hoping I could help him with his master’s thesis on search marketing for non-profit organizations. I helped him a little bit, and he…
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Skinflint keyword demand estimating
If you’re still lamenting the demise of the Overture Keyword Tool, you’ll like the newest Skinflint Guide—it’s a procedure to help estimate keyword demand from the free Google keyword tool….
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In-house vs. outsourced search marketing
Dave Pasternack of MediaPost’s SearchInsider column wrote today about the debate between in-house and outsourced search marketing campaigns. He correctly termed this debate as ridiculous. but I don’t think it…
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