I’m cheap. There, I said it. I fly coach. I take mass transit. The TV in my office is almost 30 years old. I’m a skinflint. Traditionally, it has not paid…
Read MoreYear: 2007
See you in September
I am taking two weeks off—I won’t be back in the saddle until September 4, the day after the U.S. Labor Day holiday. On that day, I will post my…
Read MoreSpecializing and The Dip
The other day, I wrote about how small businesses must specialize to succeed on the Web. Today, I read Seth Godin say it a lot better than I did. I…
Read MoreHow do we do technology quickly?
It’s one thing to exhort people to do it wrong quickly. It’s quite another to tell them how. And one of the toughest things for us to do quickly is…
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“I want search marketing, not metrics”
Most of you know that I do a lot of teaching and speaking on the subject of search marketing, and that my approach is not what people expect. Yes, I…
Read MoreHow does a small business compete?
There’s a secret about Internet marketing. Some small businesses are ecstatic about their success on the Internet, but others can’t seem to get any traction. I believe that one factor…
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Skinflint search marketing
From the day I started my Web site years ago, one of the most popular features of the site has been my Skinflint’s Guide to Search Marketing. As a person…
Read MoreWeb 2.0 and the CEO
George Colony of Forrester has a quick and interesting read for what he tells CEOs on Web 2.0 (free registration required). I agree with his points, but I think there…
Read MoreInteractive marketing growing up?
For all those who keep waiting for Internet marketing to replace TV, there was an interesting story in eMarketer today that shows how insurance companies are using both TV and…
Read MoreDo It Wrong social media
Today we reveal the winner of our latest contest to provide Do It Wrong Quickly case studies. Jerry Saveriano submitted a fact-filled story on behalf of a client that launched…
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