Sometimes I ask marketers about what processes they use and it’s a good test to see who works in a big company and who works in a small one. Big…
Read MoreYear: 2007
Internet marketing blogroll
Some folks have been asking me what blogs I recommend for a while now. I know that everyone else has a blogroll—maybe that is one reason I have been resisting…
Read MorePrivacy is the best policy
All the experts tell you to have a privacy policy, so I will tell you that, too. (Otherwise I have to turn in my expert union card.) But there are…
Read MoreYour first time
I’ve tried to avoid worthless posts plugging my new book (in favor of wothwhile posts plugging my new book) but I just got a copy of the finished bound book…
Read MoreDo customer surveys really work?
I am behind reading my blogs and just caught up today with a great post from last week on grokdotcom that demonstrates how hard it is to get action-oriented information…
Read More“But what else should I read?”
It’s a question I get almost every day. People who have read my book want to know what else they can read. I have a list of books that I…
Read MoreAutomating blog and newsletter delivery
If you struggle with how to reach your customers with e-mail newsletters and RSS feeds, you’re not alone. I started out several years ago with a monthly e-mail newsletter and…
Read MoreVirtual events return real value
Not long ago, I wrote about a new marketing opportunity from Unisfair in a piece I called Second Life Meets WebEx. The concept looked promising, but now Unisfair has contacted…
Read MoreMaximum strength
I used a deodorant today (no, that isn’t newsworthy) and noticed that it said that it is “Maximum Strength.” I am not sure, but I think this product has also…
Read MoreCan a big company do it wrong quickly?
I’m back from vacation and I am overwhelmed at how many blog posts I must read every day—you really notice it when you try to read two weeks’ worth of…
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