I bet most of you don’t know who Keith Instone is. I had the privilege of working with Keith for several years at ibm.com, and I learned a good deal…
Read MoreYear: 2007
Is Google too powerful?
Google has the top market share in search. It just bought DoubleClick to take a leading position in banner ad networks. Each time it offers a new free service, it…
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Should we still worry about click fraud?
I find that most search marketers don’t know what to make of click fraud. They’ve heard the stories, but they have no idea whether it’s happening to them. It’s human…
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Google takes another step to personalized search
Google has announced a new capability, Web history, that is another step towards far deeper use of personalization techniques in search results. Gord Hotchkiss has an excellent interview with the…
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Are your affiliates siphoning your paid search customers?
Angie McCloskey makes a strong case in MediaPost’s Performance Insider on how “Affiliates Are Pilfering Your Brand” by grabbing branded search terms and then charging the merchant for the trouble….
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Do search marketers need another ad vendor?
I’m constantly asked which search engines a rookie paid search advertiser should work with. Obviously, everyone should take part in Google AdWords, because Google covers half or more of all…
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Is organic search marketing too much work?
I read Tom Foremski’s post, “Is search broken?” over a month ago, and I responded at the time by comparing the work you do for search with other ways of…
Read MorePerfection is dead
I’ve spoken ad nauseum about how we have to stop obsessing about carefully, slowly, deciding the exact right way to do our marketing. It’s comforting to believe that you have…
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Do we want to measure time spent?
Andy Beal and Bryan Eisenberg are both asking good questions about the new “time spent” metrics that Neilsen/Netratings is introducing. Andy wants to know how time spent is calculated (good…
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Search marketing for direct marketers
Yesterday, I presented to the Direct Marketing Association at their B2B Marketing Conference on the subject of Return on Search Marketing Investment. I love talking to direct marketers, because they…
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