I had a chance to speak to the NJ Coast IEEE Consultants group today, showing them how to juice up their Web marketing. Consultants are experts in their specialty, but…
Read MoreYear: 2007
Big companies change a lot
After speaking in Chicago on Friday, I spent a delightful couple of hours waiting out flight delays. (Yeah, I don’t think I’ve written that sentence before, either.) I was hanging…
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Search by the numbers
Another day, another conference. This has been a busy week for me, and next week will be the same. So apologies that my daily blog this week has been little…
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Creating your search marketing business case
I was lucky to be on another great DM Days panel today (along with Pat Daloisio and Heather Lloyd-Martin) on planning your search marketing program. I did the kickoff pitch,…
Read MorePunishing Yahoo! for not being Google
The headlines blare an age-old story, where the designated grown-up brought in to grow the high-flying young company has been sacked, replaced by the original founder. Can Jerry Yang restore…
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Search marketing for direct marketers
I was lucky to be on a great panel today (Detlev Johnson, Jeannette Kocsis, Heather Lloyd-Martin, and Lee Odden) on social media marketing. I did the kickoff pitch, on a…
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How do you track offline sales?
Often when I speak to groups, I ask for a show of hands. “How many of you have a shopping cart on your Web site?” Rarely do even ten percent…
Read MoreI did the contest wrong quickly
Some of you noticed that I put a contest up yesterday for the story about the worst marketer—the one who most needs to learn to do it wrong quickly. (Thanks,…
Read MoreDo It Wrong Quickly–The contest
Earlier this week, I let readers know about my new book, “Do It Wrong Quickly”. I talked about my motivations in writing the book, one of which is to respond…
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Global Marketing 2.0
I had a great time today presenting at the Reaching Out to Your Global Customers conference in Lancaster PA. I met a number of local businesses looking to enter world…
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