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It takes a village idiot

I don’t know about you, but I’ve grown weary of the expression that it takes a village to raise a child. I’m not saying it isn’t true—I just get bored…

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A new way to personalize your web site

I’ve talked before about multivariate testing, an exciting technique for optimizing your Web conversion rates. Multivariate testing tools perform this alchemy by substituting different graphics, text, or other elements on…

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Blogging 101

I’ve heard people say that blogging is so over now that Twitter is all the rage, but I don’t buy it. (If you’re reading this blog, you probably don’t either.)…

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