This 7-week course is designed to provide marketers and business people an overview of methods, technologies and strategies for improving the performance of websites and other online properties. Rob Petersen and Mike Moran will examine how effective site optimization and personalization programs improve the relevance of content and offers for end users that result in increased online conversions and engagement. The course will address common obstacles to optimizing conversion, techniques to avoid them, and will introduce the primary components of an effective site optimization program, including: A/B and multivariate testing, audience segmentation and experience personalization via content targeting and recommendations. You will also gain a foundational understanding of the optimization technologies and methods that yield positive returns for businesses and create relevant experiences for end users.
Mike Moran is teaching two modules of the Rutgers CMD Mini-MBA™: Virtual Digital Marketing program. The program presents a new business model for digital marketing. All participants receive their own Apple iPad, with the pre-loaded program materials, and you’ll use a proprietary mobile application to deliver the course content.
Through case studies, interactive sessions and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include strategy, social media marketing, search engine marketing, mobile marketing, video marketing, web analytics and measurement, legal and security issues, gamification, and multichannel integration. This program runs as a 12-week self-paced online course.
Imagine how well your pay per click (PPC) campaigns would perform if you had full visibility into the activity of competitors and industry leaders.
Most marketers don’t realize these tools exist, but it’s not hard to see what ads they’re running, where they run, the ad’s duration, what they say, what click through rate (CTR) they get, and even what they spend.
In this webinar, you’ll learn the ten most important monitoring tips involving:
• Keywords: Learn the keywords used by any company
• Spend: Adjust cost per click (CPC) and monthly spend to get your desired market share without overspending
• CTR: Create benchmarks for CTR and click volumes for 1,200 different verticals
• Copy: Learn which ad copy and offers are most effective
• Search Engines: See how to monitor mobile, international, and foreign language engines
• And more, including rank, number of ad variations, geo-targeting and day-parting
In this free 30-minute Biznology® webinar, Lori Weiman of The Search Monitor will expose marketers to important trends in paid search and display marketing and the monitoring tools needed to take advantage of them.
Special presentation sponsored by BarnRaisers, GaggleAMP, MENG (NJ Chapter), The Search Monitor, and Unison
Lori Weiman is one of our authors at Biznology. As the CEO of The Search Monitor, her mission is to give search marketers the precision ad intelligence they need to outperform the competition. Prior to The Search Monitor, Lori developed real-time bidding and tracking products for paid search and affiliate marketing. Lori is a frequent speaker at conferences such as SES, SMX, Search Insider Summit, and Affiliate Summit and a regular contributor to multiple blogs on search and affiliate marketing.