Mike Moran is teaching two modules of the Rutgers Business School Exec Ed Mini-MBA™: Digital Marketing program at Rutgers New Brunswick. Today's rapidly advancing technologies are transforming the business landscape in a way that requires a shift in the marketing paradigm. From newly empowered and super-informed consumers to expanding media channels and networks, firms need to reexamine their business models and proactively seek ways to stay ahead of the competition.
This ten-module certificate program, taught by a team of top industry experts, will present a new business model for push and pull marketing. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include strategy, social media marketing, search engine marketing, mobile marketing, video marketing, web analytics and measurement, legal and security issues, gamification and multichannel integration. The program is one-week daytime accelerated course.
Does your B2B company struggle to integrate sales and marketing? Most do. Marketing sends “great” leads to Sales and Sales complains about how lousy they are. Neither side really understands what the other is doing. One way to bridge the gap is with a more focused kind of content marketing than you probably do today. Wouldn’t it be great to offer your sales team a resource to actually close sales, instead of just more leads?
You’ll find out how to:• Bridge the marketing-sales terminology gap
In this free 30-minute Biznology® webinar, Mike Moran will show you a simple step-by-step process that tweaks the marketing you are already doing and helps your sales force get to a whole new level. Don’t settle for Marketing and Sales sniping at each other across the great divide. Bring your teams together so that marketing leads to sales in a brand new way.
Special presentation sponsored by BarnRaisers, GaggleAMP, Gerris digital, SoloSegment and Tim Peter & Associates
Mike Moran is teaching one module for the Rutgers Mini-MBA for Engineers and Technology Managers. This course empowers the technical professional with increased business acumen. It was strategically developed through collaboration between the internationally ranked Rutgers Business School and the IEEE, the world’s largest professional association. Technical professionals who complete the Mini-MBA program will be better attuned to customer needs and stakeholders’ perspectives, will be able to align technical progress with business strategy, and will understand financial levers and operations.
This ten-module certificate program, taught by a team of top industry experts, incorporates cutting-edge digital technology into the teaching approach, supplying all participants with their own Apple® iPad™ and leveraging a proprietary mobile application to deliver the course content. The program is one-week daytime accelerated course.