Biznology
Where business and technology create a winning customer experience.
Events
  • Sep 23, 2014
    Location: Online course at Rutgers Business School
    Description:

    Mike Moran is teaching the social media listening module of the Rutgers Business School Exec Ed Online Mini-MBA™: Social Media Marketing program. Social media is no longer a buzzword; it is how business is conducted today. As the number of social platforms increases, there is a greater need to establish an internal and external business strategy, policy and culture to keep pace and build a competitive advantage. Given the expansive selection of social platforms—from Facebook, Twitter, YouTube, and LinkedIn to Instagram, Pinterest, Foursquare, and Blogs—firms and individuals are struggling to make sense of it all.


    This nine-module certificate program, taught by a team of top industry experts, will connect business objectives with social media strategy, platforms and tactics. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include constructing a strategy, leveraging listening channels, crises and landmines, content development, measurement and ROI, social media platforms, mobile opportunities, engaging influencers and change management. This program is a 12-week self-paced online course.

     

  • Sep 24, 2014
    Location: Online course from Rutgers Business School
    Description:

    Mike Moran is teaching two modules of the Rutgers Business School Exec Ed Online Mini-MBA™: Digital Marketing program. Today's rapidly advancing technologies are transforming the business landscape in a way that requires a shift in the marketing paradigm. From newly empowered and super-informed consumers to expanding media channels and networks, firms need to reexamine their business models and proactively seek ways to stay ahead of the competition.


    This ten-module certificate program, taught by a team of top industry experts, will present a new business model for push and pull marketing. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry.The 12-week course is completely self-paced and 100% online.

     

  • Sep 29, 2014
    Location: Rutgers Business School in New Brunswick, NJ
    Description:

    Mike Moran is teaching two modules of the Rutgers Business School Exec Ed Mini-MBA™: Digital Marketing program in New Brunswick. The program presents a new business model for digital marketing. All participants receive their own Apple® iPad™, containing the pre-loaded program materials. Through case studies, interactive sessions and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include strategy, social media marketing, search engine marketing, mobile marketing, video marketing, web analytics and measurement, legal and security issues, gamification and multichannel integration. The program runs as a one-week daytime accelerated course.

     

  • Sep 29, 2014
    Location: Online course at UC Irvine Extension
    Description:

    Dr. Ash Pahwa and Mike Moran collaborate on an on-demand online course covering organic and paid search. Mike teaches three of the sessions and Ash handles the others. The course covers all the bases of Internet marketing using Search Engine Marketing, Inc., as its textbook.


    Internet-based marketing activities are rapidly supplanting traditional marketing techniques like direct mail, TV, radio, and display advertising. Search engines are the means whereby prospective customers find vendors. Consequently, Search Engine Optimization (SEO) provides a means to maximize website traffic from those most in need of the vendor's products or services. SEO is much more than a few simple changes made to a website. It's a multi-faceted strategy and should be an integral part of any marketing plan where a website is present.


    This course will explain how this exciting marketing technology may be harnessed and optimized. SEO encompasses both technology and strategy. Keyword/phrase selection and website content design that search engines reward with increased traffic will be discussed. Through this course, students will learn how to measure the website ranking before and after SEO implementation and quantify increases in traffic to the website. The three main search engines–Google, Yahoo, and Bing–will be addressed. This course will include how search engines work and strategies to improve website ranking. In the end landing page optimization strategies will be discussed.

     

  • Oct 6, 2014
    Location: Online course at UC Irvine Extension
    Description:

    Rob Peterson and Mike Moran are teaching an online course to help students understand how to use the Internet and social media to create audience profiles. Through qualitative research methods and monitoring social media demographics, students will learn to identify the social media applications and strategies best-suited to reach specific targets. The course will address the techniques and best practices for identifying and engaging your audience to ensure the effectiveness of resources spent on social media, public relations, branding and marketing efforts.

     

  • Oct 6, 2014
    Location: Online course at UC Irvine Extension
    Description:

    Rob Peterson and Mike Moran are teaching an online course to help students explore key online analytics and measurement principles for understanding the performance of websites, social media campaigns, mobile applications, online video, and other online marketing investments. Learn how analytics can help effectively identify the most profitable paths for websites by observing user behavior, and assess the metrics critical to achieving successful campaigns. Study techniques and best practices for measuring and interpreting data, developing analysis and effective reporting, segmenting visitor information for improved experiences, and identifying the key performance indicators which can drive proven business return on investment.

     

  • Oct 8, 2014
    Location: Rutgers Business School in Piscataway, NJ
    Description:

    Mike Moran is teaching the Digital Marketing and Social Media module for the new Mini-MBA™ for Dentists course at Rutgers Business School Exec Ed in Piscataway. The Mini-MBA™ for Dentists provides in-depth information and cutting edge skills to dentists who want to enhance their practice management capability. It covers subjects that are typical in a Master of Business Administration program (like marketing, accounting, and finance), as well as subjects of particular concern to dentists (law, insurance and personal financial planning). But the most important part of the program is that its entire content is geared specifically to dentists and their needs and concerns. It is taught by top-rated Rutgers Business School professors who have real business world experience, as well as subject matter experts who practice dentistry or deal with dentistry issues every day.


    This program received input from and is presented in collaboration with the New Jersey Dental Association and has been approved for 7 CEU's in the category of Practice Management by the NJ State Board of Dentistry.


    This course is offered in four full-day sessions on October 8 & 15 and November 5 & 12 in Piscataway. A networking breakfast and lunch are included. Discounts are available for NJDA members.

     

  • Oct 14, 2014
    Location: Biznology® Webinar with Chris Abraham
    Description:

    Whether you’re just dipping your toe into the social media waters or you’re a competent swimmer, there’s always more you can do towards increasing your online presence by building up your influencers in social media. Social media is made up of the people you’re doing business with now, your current sales channel, your past successes, and your future prospects. All those potential Likes, Plusses, Stars, Followers, and Friends are more than num¬bers. No matter where you’re starting from, this webinar will help you grow both your numbers and influence online.


    In this webinar, you’ll find out how to build and buff your brand online, working both on developing supporters and influence by expanding your brand onto different social media and communication platforms while increasing, deepening, and unifying the network you have with the network you’ll start developing over time. Specifically, sorting out ways to use one platform as "gravity assist" to the others. How to leverage your lists to grow your social media profile and how to activate your social media presence in order to grow your email lists and even convert your friends and followers into deep contacts who can be prospects, clients, and sales. Don’t worry, Chris will break it all down into step-by-step recommendations on what to do, how to do it, and who to use.


    In this free 30-minute Biznology® webinar, Chris Abraham will help you take all your disparate online communication channels and unify and then activate them; or, if your hands are empty and you’re just starting out, Chris will not only launch you on your way to being as influential online as you are in real life but using social media’s “gravity assist” to slingshot your business into the stratosphere, going from local to global.


    Special presentation sponsored by BarnRaisers, GaggleAMP, Gerris digital, and MENG (NJ Chapter)


    Chris Abraham, digital strategist and technologist, is a leading expert in digital: search engine optimization (SEO), online relationship management (ORM), Internet privacy, and online public relations with a focus on blogger outreach, blogger engagement, and Internet crisis response. Chris is founder and principal consultant of Gerris digital, an agency devoted to online brand promotion and protection through influencer outreach and engagement.

     

  • Oct 27, 2014
    Location: Rutgers Business School in New Brunswick, NJ
    Description:

    Mike Moran is teaching the Listening Channels in Social Media module of the Mini-MBA™: Social Media Marketing program at Rutgers Business School Exec Ed in New Brunswick. From Facebook to LinkedIn, Twitter and YouTube–firms and individuals are embracing social media platforms at an ever-increasing pace. This program addresses the many issues surrounding this new phenomenon and provides a road map to help individuals and firms navigate social media to gain a competitive edge. Through case studies, interactive sessions, and class exercises – participants gain the knowledge, experience, and practical skills to immediately apply their learning in the workplace. The program fee for the Mini-MBA: Social Media Marketing includes an Apple iPad, pre-loaded with course materials. The program is a one-week daytime accelerated class.

     

  • Dec 1, 2014
    Location: Rutgers Business School in New Brunswick, NJ
    Description:

    Mike Moran is teaching two modules of the Rutgers Business School Exec Ed Mini-MBA™: Digital Marketing program at Rutgers New Brunswick. The program presents a new business model for digital marketing. All participants receive their own Apple® iPad™ 3, containing the pre-loaded program materials. Through case studies, interactive sessions and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include strategy, social media marketing, search engine marketing, mobile marketing, video marketing, web analytics and measurement, legal and security issues, gamification and multichannel integration. The program runs as a one-week daytime accelerated course.

     

Webinars

video

Yesterday, our author Tim Peter presented our latest Biznology webinar about digital marketing trends for the next year.  Is your competitive...