Where business and technology create a winning customer experience.
Location: Online course at UC Irvine Extension

This 7-week course is designed to provide marketers and business people an overview of methods, technologies and strategies for improving the performance of websites and other online properties. Rob Petersen and Mike Moran will examine how effective site optimization and personalization programs improve the relevance of content and offers for end users that result in increased online conversions and engagement. The course will address common obstacles to optimizing conversion, techniques to avoid them, and will introduce the primary components of an effective site optimization program, including: A/B and multivariate testing, audience segmentation and experience personalization via content targeting and recommendations.




Yesterday, our author Chris Abraham  presented our latest Biznology webinar about how to grow your social media influence.  Whether you’re...