Biznology
Where business and technology create a winning customer experience.
Events
Date: Apr 6, 2015 (1 week)
Location: Rutgers Business School in New Brunswick, NJ
Description:

Mike Moran is teaching two modules of the Rutgers Business School Exec Ed Mini-MBA™: Digital Marketing program at Rutgers New Brunswick. Today's rapidly advancing technologies are transforming the business landscape in a way that requires a shift in the marketing paradigm. From newly empowered and super-informed consumers to expanding media channels and networks, firms need to reexamine their business models and proactively seek ways to stay ahead of the competition.


This ten-module certificate program, taught by a team of top industry experts, will present a new business model for push and pull marketing. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include strategy, social media marketing, search engine marketing, mobile marketing, video marketing, web analytics and measurement, legal and security issues, gamification and multichannel integration.

 

Date: Apr 8, 2015 (1 week)
Location: Online course from Rutgers Business School
Description:

Mike Moran is teaching two modules of the Rutgers Business School Exec Ed Online Mini-MBA™: Digital Marketing program. Today's rapidly advancing technologies are transforming the business landscape in a way that requires a shift in the marketing paradigm. From newly empowered and super-informed consumers to expanding media channels and networks, firms need to reexamine their business models and proactively seek ways to stay ahead of the competition.


This ten-module certificate program, taught by a team of top industry experts, will present a new business model for push and pull marketing. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry.

 

Date: Apr 14, 2015 (2 weeks)
Location: Online course from Rutgers Business School
Description:

Mike Moran is teaching the social media listening module of the Rutgers Business School Exec Ed Online Mini-MBA™: Social Media Marketing program. Social media is no longer a buzzword; it is how business is conducted today. As the number of social platforms increases, there is a greater need to establish an internal and external business strategy, policy and culture to keep pace and build a competitive advantage. Given the expansive selection of social platforms—from Facebook, Twitter, YouTube, and LinkedIn to Instagram, Pinterest, Foursquare, and Blogs—firms and individuals are struggling to make sense of it all.


This nine-module certificate program, taught by a team of top industry experts, will connect business objectives with social media strategy, platforms and tactics. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include constructing a strategy, leveraging listening channels, crises and landmines, content development, measurement and ROI, social media platforms, mobile opportunities, engaging influencers and change management.

 

Date: Apr 14, 2015 (2 weeks)
Location: Biznology® Webinar with Cody Cahill, Thomas McMahon and Nicholas Chimonas of Page One Power
Description:

You know quality links are essential to improve organic search, but link building has you worried. Improvements in Google’s algorithm have many worried that conducting a link building campaign could result in your site being hit with a manual link penalty or the dreaded Penguin algorithm.


But real white-hat link building is a viable and essential part of any search marketing campaign. No longer simply a tactic for manipulating the SERPs, link building is now a righteous endeavor. The core of white-hat link building is the creation of high-quality content that provides value to your target audience and outreach that focuses on building relationships with influencers in your niche.


Page One Power’s team will discuss:

• How link building has evolved over the last few years

• Conducting an effective link building campaign

• The future of link building


Experts from Page One Power will open their playbooks on link building and explore its history, evolution and future. If you want to learn link building the right way, the actionable advice from Page One's industry leaders may change your perception of building links.


Special presentation sponsored by BarnRaisers, GaggleAMP, Gerris digital, MENG (NJ Chapter) and Page One Power


Cody Cahill is a project manager at Page One Power, where he leads a team of content outreach specialists dedicated to improving search visibility. For the past 3 years, he has engaged with clients to orchestrate over 50 marketing campaigns specifically designed to acquire links that improve search marketing performance, build brand awareness and effectively engage a client’s core demographic.


Thomas McMahon is a Team Manager and supports link builders executing deliverables for client campaigns. He helps his team implement unique strategies focused on client goals, and offers insight and training on SEO and link building.


Nicholas Chimonas is head of R & D. Through data-driven analysis and thorough testing of tools and tactics, Nicholas ensures that Page One remains at the forefront of the ever-changing search marketing landscape.

 

Date: May 4, 2015 (1 month)
Location: Online course at UC Irvine Extension
Description:

Rob Peterson and Mike Moran are teaching an online course to help students explore key online analytics and measurement principles for understanding the performance of websites, social media campaigns, mobile applications, online video, and other online marketing investments. Learn how analytics can help effectively identify the most profitable paths for websites by observing user behavior, and assess the metrics critical to achieving successful campaigns. Study techniques and best practices for measuring and interpreting data, developing analysis and effective reporting, segmenting visitor information for improved experiences, and identifying the key performance indicators which can drive proven business return on investment.

 

Date: Jun 8, 2015 (2 months)
Location: Rutgers Business School in New Brunswick, NJ
Description:

Mike Moran is teaching two modules of the Rutgers Business School Exec Ed Mini-MBA™: Digital Marketing program at Rutgers New Brunswick. Today's rapidly advancing technologies are transforming the business landscape in a way that requires a shift in the marketing paradigm. From newly empowered and super-informed consumers to expanding media channels and networks, firms need to reexamine their business models and proactively seek ways to stay ahead of the competition.


This ten-module certificate program, taught by a team of top industry experts, will present a new business model for push and pull marketing. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include strategy, social media marketing, search engine marketing, mobile marketing, video marketing, web analytics and measurement, legal and security issues, gamification and multichannel integration.

 

Webinars

video

My webinar yesterday was about how to make your content different from your competitors. Maybe you've jumped on the Content Marketing bandwagon, but are...