Biznology
Where business and technology create a winning customer experience.
Events
  • Aug 4, 2014
    Location: Rutgers University in New Brunswick, NJ
    Description:

    Mike Moran is teaching two modules of the Rutgers CMD Mini-MBA™: Digital Marketing program at Rutgers New Brunswick. The program presents a new business model for digital marketing. All participants receive their own Apple® iPad™ 3, containing the pre-loaded program materials. Through case studies, interactive sessions and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include strategy, social media marketing, search engine marketing, mobile marketing, video marketing, web analytics and measurement, legal and security issues, gamification and multichannel integration. The program runs as a one-week daytime accelerated course.

     

  • Sep 16, 2014
    Location: Biznology® Webinar with Tim Peter
    Description:

    Is your competitive environment moving ever faster, challenging you and your business to keep up? Are you struggling to stay on top of changing customer needs? Or do you feel like you’re continually falling behind? If you’re like most businesses, you could use a little help to get ahead and to prepare for the future.


    In this webinar with Tim Peter, you’ll find out the key trends driving your customers’ behavior and how to use those trends to grow your brand and your business.


    Tim will uncover:

    • How customer behaviors have changed and what that means for your business

    • What customers care about when searching, browsing, and buying

    • The role search, social, and mobile will play in your marketing and e-commerce activities

    • Best practices for building audiences and customer acquisition in your digital marketing activities


    In this free 30-minute Biznology® webinar, Tim Peter describes the major trends driving your business this year and beyond. More importantly, he will explore how you can leverage these trends to grow traffic and sales for your business. Don’t find yourself on the outside looking in.


    Special presentation sponsored by BarnRaisers, GaggleAMP, MENG (NJ Chapter), Tim Peter & Associates, and Unison


    Tim Peter is one of our authors at Biznology. He is President of Tim Peter & Associates, an e-commerce and digital marketing consultancy building brands and businesses via the social, local, mobile web. Tim’s award-winning work over the last 15 years for companies like Wyndham, Charles Schwab, and others has generated billions of dollars in online revenue.

     

  • Sep 23, 2014
    Location: Online course at Rutgers University
    Description:

    Mike Moran is teaching the social media listening module of the Rutgers CMD Virtual Mini-MBA™: Social Media Marketing program. Social media is no longer a buzzword; it is how business is conducted today. As the number of social platforms increases, there is a greater need to establish an internal and external business strategy, policy and culture to keep pace and build a competitive advantage. Given the expansive selection of social platforms—from Facebook, Twitter, YouTube, and LinkedIn to Instagram, Pinterest, Foursquare, and Blogs—firms and individuals are struggling to make sense of it all.


    This nine-module certificate program, taught by a team of top industry experts, will connect business objectives with social media strategy, platforms and tactics. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include constructing a strategy, leveraging listening channels, crises and landmines, content development, measurement and ROI, social media platforms, mobile opportunities, engaging influencers and change management. All participants receive their own Apple iPad, with the pre-loaded program materials, and we’ll use a proprietary mobile application to deliver the course content. This program is a 12-week self-paced online course.

     

  • Sep 24, 2014
    Location: Online course from Rutgers University
    Description:

    Mike Moran is teaching two modules of the Rutgers CMD Mini-MBA™: Virtual Digital Marketing program. The program presents a new business model for digital marketing. All participants receive their own Apple iPad, with the pre-loaded program materials, and they will use a proprietary mobile application to deliver the course content.


    Through case studies, interactive sessions and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include strategy, social media marketing, search engine marketing, mobile marketing, video marketing, web analytics and measurement, legal and security issues, gamification, and multichannel integration. This program runs as a 12-week self-paced online course.

     

  • Sep 29, 2014
    Location: Rutgers University in New Brunswick, NJ
    Description:

    Mike Moran is teaching two modules of the Rutgers CMD Mini-MBA™: Digital Marketing program at Rutgers New Brunswick. The program presents a new business model for digital marketing. All participants receive their own Apple® iPad™ 3, containing the pre-loaded program materials. Through case studies, interactive sessions and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include strategy, social media marketing, search engine marketing, mobile marketing, video marketing, web analytics and measurement, legal and security issues, gamification and multichannel integration. The program runs as a one-week daytime accelerated course.

     

  • Oct 8, 2014
    Location: Rutgers University, Piscataway, NJ, United States
    Description:

    Mike Moran is teaching the Digital Marketing and Social Media module for the new Mini-MBA™ for Dentists course at Rutgers CMD in Piscataway. The Mini-MBA™ for Dentists provides in-depth information and cutting edge skills to dentists who want to enhance their practice management capability. It covers subjects that are typical in a Master of Business Administration program (like marketing, accounting, and finance), as well as subjects of particular concern to dentists (law, insurance and personal financial planning). But the most important part of the program is that its entire content is geared specifically to dentists and their needs and concerns. It is taught by top-rated Rutgers Business School professors who have real business world experience, as well as subject matter experts who practice dentistry or deal with dentistry issues every day.


    This program received input from and is presented in collaboration with the New Jersey Dental Association and has been approved for 7 CEU's in the category of Practice Management by the NJ State Board of Dentistry.


    This course is offered in four full-day sessions on October 8 & 15 and November 5 & 12 in Piscataway. A networking breakfast and lunch are included. Discounts are available for early bird (before August 15) and association members.

     

  • Nov 3, 2014
    Location: Rutgers University in New Brunswick, NJ
    Description:

    I am teaching the Listening Channels in Social Media module of the Mini-MBA™: Social Media Marketing program at Rutgers CMD in New Brunswick. From Facebook to LinkedIn, Twitter and YouTube–firms and individuals are embracing social media platforms at an ever-increasing pace. This program addresses the many issues surrounding this new phenomenon and provides a road map to help individuals and firms navigate social media to gain a competitive edge. Through case studies, interactive sessions, and class exercises – participants gain the knowledge, experience, and practical skills to immediately apply their learning in the workplace. The program fee for the Mini-MBA: Social Media Marketing includes an Apple iPad, pre-loaded with course materials. The program is a one-week daytime accelerated class.

     

  • Dec 1, 2014
    Location: Rutgers University in New Brunswick, NJ
    Description:

    Mike Moran is teaching two modules of the Rutgers CMD Mini-MBA™: Digital Marketing program at Rutgers New Brunswick. The program presents a new business model for digital marketing. All participants receive their own Apple® iPad™ 3, containing the pre-loaded program materials. Through case studies, interactive sessions and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include strategy, social media marketing, search engine marketing, mobile marketing, video marketing, web analytics and measurement, legal and security issues, gamification and multichannel integration. The program runs as a one-week daytime accelerated course.

     

Webinars

video

Yesterday, our author Andrew Schulkind presented our latest Biznology webinar about content marketing. If you've ever been greeted by a deafening silence after...