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Countdown to digital marketing success

“T-minus 9 minutes and holding…” I watched the final launch of Space Shuttle Atlantis recently with a bittersweet mixture of delight, sadness and surprise. The delight, because, dude… Spaceflight! The…

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What is the buzz about Google+?

Two Biznology bloggers in the same interview? Yep, and you have Google+ to thank for it. Last week, Chris Abraham and I were both interviewed by the English-language broadcast of…

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Correct first, then easy

It’s timeworn advice: Make it easy for the customer. Be easy to do business with. Staples has driven it’s whole brand image around that easy button. And, like most advice,…

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