Rob Peterson and Mike Moran are teaching an online course to help students explore key online analytics and measurement principles for understanding the performance of websites, social media campaigns, mobile applications, online video, and other online marketing investments. Learn how analytics can help effectively identify the most profitable paths for websites by observing user behavior, and assess the metrics critical to achieving successful campaigns. Study techniques and best practices for measuring and interpreting data, developing analysis and effective reporting, segmenting visitor information for improved experiences, and identifying the key performance indicators which can drive proven business return on investment.
Rob Peterson and Mike Moran are teaching an online course to help students understand how to use the Internet and social media to create audience profiles. Through qualitative research methods and monitoring social media demographics, students will learn to identify the social media applications and strategies best-suited to reach specific targets. The course will address the techniques and best practices for identifying and engaging your audience to ensure the effectiveness of resources spent on social media, public relations, branding and marketing efforts.
Mike Moran is teaching the Digital Marketing and Social Media module for the new Mini-MBA™ for Dentists course at Rutgers Business School Exec Ed in Piscataway. The Mini-MBA™ for Dentists provides in-depth information and cutting edge skills to dentists who want to enhance their practice management capability. It covers subjects that are typical in a Master of Business Administration program (like marketing, accounting, and finance), as well as subjects of particular concern to dentists (law, insurance and personal financial planning). But the most important part of the program is that its entire content is geared specifically to dentists and their needs and concerns. It is taught by top-rated Rutgers Business School professors who have real business world experience, as well as subject matter experts who practice dentistry or deal with dentistry issues every day.
This program received input from and is presented in collaboration with the New Jersey Dental Association and has been approved for 7 CEU's in the category of Practice Management by the NJ State Board of Dentistry.
This course is offered in four full-day sessions on October 8 & 15 and November 5 & 12 in Piscataway. A networking breakfast and lunch are included. Discounts are available for NJDA members.
Whether you’re just dipping your toe into the social media waters or you’re a competent swimmer, there’s always more you can do towards increasing your online presence by building up your influencers in social media. Social media is made up of the people you’re doing business with now, your current sales channel, your past successes, and your future prospects. All those potential Likes, Plusses, Stars, Followers, and Friends are more than num¬bers. No matter where you’re starting from, this webinar will help you grow both your numbers and influence online.
In this webinar, you’ll find out how to build and buff your brand online, working both on developing supporters and influence by expanding your brand onto different social media and communication platforms while increasing, deepening, and unifying the network you have with the network you’ll start developing over time. Specifically, sorting out ways to use one platform as "gravity assist" to the others. How to leverage your lists to grow your social media profile and how to activate your social media presence in order to grow your email lists and even convert your friends and followers into deep contacts who can be prospects, clients, and sales. Don’t worry, Chris will break it all down into step-by-step recommendations on what to do, how to do it, and who to use.
In this free 30-minute Biznology® webinar, Chris Abraham will help you take all your disparate online communication channels and unify and then activate them; or, if your hands are empty and you’re just starting out, Chris will not only launch you on your way to being as influential online as you are in real life but using social media’s “gravity assist” to slingshot your business into the stratosphere, going from local to global.
Special presentation sponsored by BarnRaisers, GaggleAMP, Gerris digital, and MENG (NJ Chapter)
Chris Abraham, digital strategist and technologist, is a leading expert in digital: search engine optimization (SEO), online relationship management (ORM), Internet privacy, and online public relations with a focus on blogger outreach, blogger engagement, and Internet crisis response. Chris is founder and principal consultant of Gerris digital, an agency devoted to online brand promotion and protection through influencer outreach and engagement.
This 7-week course is designed to provide marketers and business people an overview of methods, technologies and strategies for improving the performance of websites and other online properties. Rob Petersen and Mike Moran will examine how effective site optimization and personalization programs improve the relevance of content and offers for end users that result in increased online conversions and engagement. The course will address common obstacles to optimizing conversion, techniques to avoid them, and will introduce the primary components of an effective site optimization program, including: A/B and multivariate testing, audience segmentation and experience personalization via content targeting and recommendations.
Mike Moran is teaching the Listening Channels in Social Media module of the Mini-MBA™: Social Media Marketing program at Rutgers Business School Exec Ed in New Brunswick. From Facebook to LinkedIn, Twitter and YouTube–firms and individuals are embracing social media platforms at an ever-increasing pace. This program addresses the many issues surrounding this new phenomenon and provides a road map to help individuals and firms navigate social media to gain a competitive edge. Through case studies, interactive sessions, and class exercises – participants gain the knowledge, experience, and practical skills to immediately apply their learning in the workplace. The program fee for the Mini-MBA: Social Media Marketing includes an Apple iPad, pre-loaded with course materials. The program is a one-week daytime accelerated class.
Mike Moran and Rob Petersen are co-teaching this 5-week online course. Learn the basic principles of Agile Marketing, which combine direct marketing and agile software development. Examine how offline direct marketing is infused with digital practices in obtaining feedback to allow for timely changes in marketing messages. Guidance will also be provided on overcoming organization resistance and gaining adequate support.
Mike Moran is teaching two modules of the Rutgers Business School Exec Ed Mini-MBA™: Digital Marketing program at Rutgers New Brunswick. The program presents a new business model for digital marketing. All participants receive their own Apple® iPad™ 3, containing the pre-loaded program materials. Through case studies, interactive sessions and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include strategy, social media marketing, search engine marketing, mobile marketing, video marketing, web analytics and measurement, legal and security issues, gamification and multichannel integration. The program runs as a one-week daytime accelerated course.