Where business and technology create a winning customer experience.
Date: Jan 12, 2015 (3 weeks)
Location: Online course at UC Irvine Extension

Rob Peterson and Mike Moran are teaching an online course to help students understand how to use the Internet and social media to create audience profiles. Through qualitative research methods and monitoring social media demographics, students will learn to identify the social media applications and strategies best-suited to reach specific targets. The course will address the techniques and best practices for identifying and engaging your audience to ensure the effectiveness of resources spent on social media, public relations, branding and marketing efforts.


Date: Jan 13, 2015 (3 weeks)
Location: Biznology® Webinar with Rob Petersen

“Know your enemy and know yourself and you can fight a hundred battles without disaster.” – Sun Tzu (Art of War)

Competitive Intelligence is the gathering of publicly-available information about an enterprise’s competitors and the use of that information to gain a business advantage. If Sun Tzu were with us today, he would probably use digital competitive intelligence tools to understand his adversaries. Which ones would he use, why and for what purpose?

In this webinar, you will learn about 6 digital competitive tools recommended by 6 experts. You will learn about their uses through real applications and demonstrations. Many of these tools are “open source” and offer a free version so you can put them to use for your business right after the webinar.

Wouldn’t that be a competitive advantage your business could use? Wouldn’t it be worth 30 minutes of your time to attend this free Biznology® webinar?

Special presentation sponsored by BarnRaisers, GaggleAMP, Gerris digital, and MENG (NJ Chapter)

Rob Petersen is President of BarnRaisers, a full service digital marketing company that builds brands using proven relationship principles and ROI. Rob is on the MBA faculty of the Rutgers Business School, where he teaches courses in Web Analytics, SEO, and Social Media Measurement and ROI. He also teaches at UCI Extension with Mike Moran. Rob’s eBook, “166 Case Studies Prove Social Media ROI,” available for free on the BarnRaisers website, has been downloaded over 110,000 times.




My webinar yesterday was about the dangers of social media listening. It just happened again. You’re staring at the dashboard of that slick social media...