Mike Moran is teaching two modules of the Rutgers Business School Exec Ed Mini-MBA™: Digital Marketing program at Rutgers New Brunswick. Today's rapidly advancing technologies are transforming the business landscape in a way that requires a shift in the marketing paradigm. From newly empowered and super-informed consumers to expanding media channels and networks, firms need to reexamine their business models and proactively seek ways to stay ahead of the competition.
This ten-module certificate program, taught by a team of top industry experts, will present a new business model for push and pull marketing. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include strategy, social media marketing, search engine marketing, mobile marketing, video marketing, web analytics and measurement, legal and security issues, gamification and multichannel integration.
With so many posts, tweets and chatter filling social media, it’s almost impossible to get a message through. You need to be distinctive. Start by understanding the culture and the medium, speaking the language of your audience and using angles that provoke conversation and response.
Writing for social media is about finding angles, factoids and quotes that intrigue and provoke using words that no one expects you to use. Don't just tell your audience to look at something; make it something they have to look at.
This webinar covers the basics of writing for the blogosphere as well as how to write for Facebook, Twitter and LinkedIn in a manner that recognizes the unique culture of each.
In this free 30-minute Biznology® webinar, you’ll learn:
• How to fine-tune messages for each of the major social networks
• How to find offbeat angles that catch readers’ eyes and entice them to learn more
• 20 unique approaches to the same topic and why you should never run out of ideas
Special presentation sponsored by BarnRaisers, GaggleAMP, Gerris digital, and Paul Gillin Communications
Paul Gillin is one of our Biznology authors, and a writer, speaker and online marketing consultant specializing in B2B social media. He is a prolific writer who has published hundreds of articles about new media while also writing five books: The New Influencers (2007), Secrets of Social Media Marketing (2008), The Joy of Geocaching (2010) , Social Marketing to the Business Customer (2011), and Attack of the Customers (2013). He was a monthly columnist for BtoB magazine for seven years. Paul is a veteran technology journalist with over 25 years of editorial leadership experience. His Website is gillin.com and he blogs at paulgillin.com and Newspaper Death Watch.