This 7-week course is designed to provide marketers and business people an overview of methods, technologies and strategies for improving the performance of websites and other online properties. Rob Petersen and Mike Moran will examine how effective site optimization and personalization programs improve the relevance of content and offers for end users that result in increased online conversions and engagement. The course will address common obstacles to optimizing conversion, techniques to avoid them, and will introduce the primary components of an effective site optimization program, including: A/B and multivariate testing, audience segmentation and experience personalization via content targeting and recommendations.
Mike Moran and Rob Petersen are co-teaching this 5-week online course. Learn the basic principles of Agile Marketing, which combine direct marketing and agile software development. Examine how offline direct marketing is infused with digital practices in obtaining feedback to allow for timely changes in marketing messages. Guidance will also be provided on overcoming organization resistance and gaining adequate support.
It just happened again. You’re staring at the dashboard of that slick social media listening tool that everyone likes so much, and you have the gnawing feeling that the data just isn’t right. Oh sure, you know that nothing is perfect, but this falls far short of “not perfect.” You’re looking at the wrong social media conversations—there is lots of chaff amidst the wheat—and making decisions based on these numbers just doesn’t make any sense. You’re wondering if anyone understands how to even articulate your concerns about data accuracy.
In this webinar, you’ll find out how to communicate with your peers and your superiors the dangers and the challenges of social media listening, including:
• The limits of Boolean searches for finding relevant conversations
• The danger of aggregating inaccurate numbers
• The oversimplification of sentiment analysis
In this free 30-minute Biznology® webinar, you’ll see real examples that bring home these challenges so that you understand them better and can better explain to others the need to protect yourself from erroneous conclusions. Don’t leave your business decisions at the mercy of technology that is not up to the task.
Special presentation sponsored by BarnRaisers, Converseon, GaggleAMP, Gerris digital, MENG (NJ Chapter), Revealed Context, and Tim Peter and Associates
Mike Moran is the founder of Biznology, a well-known expert in all things digital marketing, and a senior strategist at Converseon, a leading social consultancy. Mike is the co-author of Search Engine Marketing, Inc., and the sole author of Do It Wrong Quickly. Mike is a veteran of IBM, managing groups in IBM.com for eight years, and retiring from IBM in 2008 as a Distinguished Engineer.
Mike Moran is teaching two modules of the Rutgers Business School Exec Ed Mini-MBA™: Digital Marketing program at Rutgers New Brunswick. The program presents a new business model for digital marketing. All participants receive their own Apple® iPad™ 3, containing the pre-loaded program materials. Through case studies, interactive sessions and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include strategy, social media marketing, search engine marketing, mobile marketing, video marketing, web analytics and measurement, legal and security issues, gamification and multichannel integration. The program runs as a one-week daytime accelerated course.
Mike Moran is teaching the Listening Channels in Social Media module of the Mini-MBA™: Social Media Marketing program at Rutgers Business School Exec Ed in New Brunswick. From Facebook to LinkedIn, Twitter and YouTube–firms and individuals are embracing social media platforms at an ever-increasing pace. This program addresses the many issues surrounding this new phenomenon and provides a road map to help individuals and firms navigate social media to gain a competitive edge. Through case studies, interactive sessions, and class exercises – participants gain the knowledge, experience, and practical skills to immediately apply their learning in the workplace. The program fee for the Mini-MBA: Social Media Marketing includes an Apple iPad, pre-loaded with course materials. The program is a one-week daytime accelerated class.