If you’re selling to business buyers, data about your customers and prospects is essential to success. But for many marketers, thinking about data is a chore—or a bore. Even with the data on hand, many marketers are unsure of what to do with it. You need to get a grip on customer data, and figure out how to put it to work for your business. This seminar will help.
You’ll find out:
• New sources of B2B data you may not have known about before
• The top 5 techniques for keeping your data clean and fresh
• Today’s most effective applications of data in B2B marketing
• A lively case study of how a tech company used data to fuel its business growth
In this free 30-minute Biznology® webinar, Ruth Stevens will show you how to take advantage of B2B data as a source of leverage for business profitability. And we guarantee you’ll stay awake!
Special presentation sponsored by BarnRaisers, eMarketing Strategy, GaggleAMP, Gerris digital, and ProspectDB
Ruth P. Stevens is one of our authors at Biznology, and President of eMarketing Strategy, a consultancy in New York City specializing in B2B marketing, particularly sales lead generation. Ruth’s latest book is B2B Data-Driven Marketing: Sources, Uses, Results, just published in July. Crain’s B2B Magazine named Ruth as one of the 100 most influential people in B2B marketing. For more, visit www.ruthstevens.com.
Mike Moran is teaching the marketing module of the Rutgers Business School Exec Ed Mini-MBA™: Business Essentials program. This program helps you become more effective by providing a solid foundation in current business theory and practice. After completing this program, participants will have a solid framework for making better business decisions about issues affecting their companies – and their careers.
This one-week daytime certificate program is taught by a team of top industry experts. The program features focused learning experiences and case studies centered on vital subject areas in the business world. By examining and discussing the case studies, managers will learn how organizational units interact to support corporate strategy and the different ways business can adapt to constant change. They will also gain practical skills for increasing individual and organizational productivity.
Mike Moran is teaching one module for the Rutgers Mini-MBA for Engineers and Technology Managers. This course empowers the technical professional with increased business acumen. Technical professionals who complete the Mini-MBA program will be better attuned to customer needs and stakeholders’ perspectives, will be able to align technical progress with business strategy, and will understand financial levers and operations.
This ten-module certificate program, taught by a team of top industry experts, incorporates cutting-edge digital technology into the teaching approach, supplying all participants with their own Apple® iPad™ and leveraging a proprietary mobile application to deliver the course content. The program is one-week daytime accelerated course.
You all spend time and money ensuring your content is optimized for Google to find you to send qualified visitors to your website. Many of you also pay Google for paid search ads to do the same thing. So, why is it that your website search facility is run by your IT group? And when your customers type some words into your website's search box, why can't they find what they are looking for?
Yes, there's technology involved, but marketers must own the messages displayed on their website--even ones shown by their search engine. If you're stumped about where you would even start to improve your website search results, this is the place to start. We'll explain how you know how big your problem is and the simple steps you can take to start correcting it right away. Whether the problem is your content or the search engine itself, you can do what is needed to begin converting visitors that are today walking away empty-handed. Remember, visitors who take the time to search on your site are more likely to buy than ones who give up more easily.
In this free 30-minute Biznology® webinar, you'll learn why search is broken, what steps you need to take, and how to persuade the people you work with to begin taking those steps. Don't settle for disappointing the visitors most interested in what you sell. Learn how to improve the ROI of your website search.
Special presentation sponsored by BarnRaisers, GaggleAMP, Gerris digital, ProspectDB, and SoloSegment
Mike Moran is the founder of Biznology, a well-known expert in all things digital marketing, and a senior strategist at Converseon, a leading social consultancy. Mike is the co-author of Search Engine Marketing, Inc. (now in its Third edition), and the sole author of Do It Wrong Quickly. Mike is a veteran of IBM, managing groups in IBM.com for eight years, and retiring from IBM in 2008 as a Distinguished Engineer.
Mike Moran is teaching two modules of the Rutgers Business School Exec Ed Mini-MBA™: Digital Marketing program at Rutgers New Brunswick. Today's rapidly advancing technologies are transforming the business landscape in a way that requires a shift in the marketing paradigm. From newly empowered and super-informed consumers to expanding media channels and networks, firms need to reexamine their business models and proactively seek ways to stay ahead of the competition.
This ten-module certificate program, taught by a team of top industry experts, will present a new business model for push and pull marketing. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include strategy, social media marketing, search engine marketing, mobile marketing, video marketing, web analytics and measurement, legal and security issues, gamification and multichannel integration.