Biznology
Where business and technology create a winning customer experience.
Events
Date: Mar 17, 2015 (1 week)
Location: Biznology® Webinar with Mike Moran
Description:

Maybe you've jumped on the Content Marketing bandwagon, but are finding it rather crowded. If everyone just pumps out more and more content, how will audiences have time to read it all? But if you can’t win on volume, what do you do instead?


In this webinar, you'll find out how to identify that unique something that marks your offerings and your audience as different from the competition. You'll learn several ways of segmenting your content for your audience so that your content isn't the same old stuff shoved at the same old people. If you've stared at a blank screen because you didn't know how to warm over the same old content gruel, this is the webinar for you.


In this free 30-minute Biznology® webinar, you'll learn the secrets of the content marketing gurus. They don't have one-size-fits-all content; they focus on the key characteristics of the buyer that allow them to target their content to the right person at the right time. B2B marketers need this, but so do B2C marketers that sell high consideration items with long sales cycles.


Special presentation sponsored by BarnRaisers, GaggleAMP, Gerris digital, and MENG (NJ Chapter)

 

Date: Mar 17, 2015 (1 week)
Location: SEMrush Webinar with Mike Moran
Description:

If your site is like most, that search box in the upper right corner of your page is your Achilles heel. When your site visitors try to search, they are often greeted with just about anything - except their answer. In most companies, website search is run by the IT department, but what other part of your marketing message is managed by the tech team? Marketers must take ownership of the message delivered by website search and make sure that it actually sells.


In this webinar on Tuesday, March 17th at 1 pm EDT, you will learn:


• Why website search is so hard to do well

• How to improve the results for both popular and less-common search keywords

• How to keep score so you can be sure that you are improving


If you've wanted to improve your website search, but didn't know where to start, we can help. Mike's Keyword Scorecard retails for $5,000 a month, but THREE lucky webinar attendees can license it for half price for the first six months. With the scorecard, your team can detect your most popular keywords, diagnose the problems in their search results, and track the progress as your results improve. Don't miss your chance to measure and improve your website search results now. Attendees will also be receiving a FREE 30-day trial of SEMrush Guru to help ensure that your organic search is aligned with your site search.

 

Date: Mar 23, 2015 (2 weeks)
Location: Rutgers Business School in New Brunswick, NJ
Description:

Mike Moran is teaching the social media listening module of the Rutgers Business School Exec Ed Mini-MBA™: Social Media Marketing program. Social media is no longer a buzzword; it is how business is conducted today. As the number of social platforms increases, there is a greater need to establish an internal and external business strategy, policy and culture to keep pace and build a competitive advantage. Given the expansive selection of social platforms—from Facebook, Twitter, YouTube, and LinkedIn to Instagram, Pinterest, Foursquare, and Blogs—firms and individuals are struggling to make sense of it all.


This nine-module certificate program, taught by a team of top industry experts, will connect business objectives with social media strategy, platforms and tactics. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include constructing a strategy, leveraging listening channels, crises and landmines, content development, measurement and ROI, social media platforms, mobile opportunities, engaging influencers and change management.

 

Date: Apr 6, 2015 (1 month)
Location: Rutgers Business School in New Brunswick, NJ
Description:

Mike Moran is teaching two modules of the Rutgers Business School Exec Ed Mini-MBA™: Digital Marketing program at Rutgers New Brunswick. Today's rapidly advancing technologies are transforming the business landscape in a way that requires a shift in the marketing paradigm. From newly empowered and super-informed consumers to expanding media channels and networks, firms need to reexamine their business models and proactively seek ways to stay ahead of the competition.


This ten-module certificate program, taught by a team of top industry experts, will present a new business model for push and pull marketing. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include strategy, social media marketing, search engine marketing, mobile marketing, video marketing, web analytics and measurement, legal and security issues, gamification and multichannel integration.

 

Date: Apr 8, 2015 (1 month)
Location: Online course from Rutgers Business School
Description:

Mike Moran is teaching two modules of the Rutgers Business School Exec Ed Online Mini-MBA™: Digital Marketing program. Today's rapidly advancing technologies are transforming the business landscape in a way that requires a shift in the marketing paradigm. From newly empowered and super-informed consumers to expanding media channels and networks, firms need to reexamine their business models and proactively seek ways to stay ahead of the competition.


This ten-module certificate program, taught by a team of top industry experts, will present a new business model for push and pull marketing. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry.

 

Date: Apr 14, 2015 (1 month)
Location: Online course from Rutgers Business School
Description:

Mike Moran is teaching the social media listening module of the Rutgers Business School Exec Ed Online Mini-MBA™: Social Media Marketing program. Social media is no longer a buzzword; it is how business is conducted today. As the number of social platforms increases, there is a greater need to establish an internal and external business strategy, policy and culture to keep pace and build a competitive advantage. Given the expansive selection of social platforms—from Facebook, Twitter, YouTube, and LinkedIn to Instagram, Pinterest, Foursquare, and Blogs—firms and individuals are struggling to make sense of it all.


This nine-module certificate program, taught by a team of top industry experts, will connect business objectives with social media strategy, platforms and tactics. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include constructing a strategy, leveraging listening channels, crises and landmines, content development, measurement and ROI, social media platforms, mobile opportunities, engaging influencers and change management.

 

Date: Jun 1, 2015 (2 months)
Location: Rutgers Business School in New Brunswick, NJ
Description:

Mike Moran is teaching two modules of the Rutgers Business School Exec Ed Mini-MBA™: Digital Marketing program at Rutgers New Brunswick. Today's rapidly advancing technologies are transforming the business landscape in a way that requires a shift in the marketing paradigm. From newly empowered and super-informed consumers to expanding media channels and networks, firms need to reexamine their business models and proactively seek ways to stay ahead of the competition.


This ten-module certificate program, taught by a team of top industry experts, will present a new business model for push and pull marketing. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include strategy, social media marketing, search engine marketing, mobile marketing, video marketing, web analytics and measurement, legal and security issues, gamification and multichannel integration.

 

Webinars

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Yesterday's Biznology webinar with Heather Lloyd-Martin was about how to use a content audit to help re-purpose your website content.  If you missed it,...