Biznology
Where business and technology create a winning customer experience.
Events
Date: Jan 29, 2015 (2 days)
Location: Online course from Rutgers Business School
Description:

Mike Moran is teaching two modules of the Online Mini-MBA™: Digital Marketing program for the Rutgers Business School Exec Ed department (RBSEE). The program presents a new business model for digital marketing. All participants receive their own Apple iPad, with the pre-loaded program materials, and they will use a proprietary mobile application to deliver the course content.


Through case studies, interactive sessions and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include strategy, social media marketing, search engine marketing, mobile marketing, video marketing, web analytics and measurement, legal and security issues, gamification, and multichannel integration. This program runs as a 12-week self-paced online course.

 

Date: Feb 9, 2015 (1 week)
Location: Rutgers Business School in New Brunswick, NJ
Description:

Mike Moran is teaching two modules of the Rutgers Business School Exec Ed Mini-MBA™: Digital Marketing program in New Brunswick. The program presents a new business model for digital marketing. All participants receive their own Apple® iPad™ 3, containing the pre-loaded program materials. Through case studies, interactive sessions and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include strategy, social media marketing, search engine marketing, mobile marketing, video marketing, web analytics and measurement, legal and security issues, gamification and multichannel integration. The program runs as a one-week daytime accelerated course.

 

Date: Feb 24, 2015 (4 weeks)
Location: Biznology® Webinar with Heather Lloyd-Martin
Description:

Feeling like you’re stuck in a never-ending content creation hamster wheel? Are you looking for ways to save time on content creation without sacrificing content quality? The key to success is dusting off your old blog posts and making them shiny and new again. Discover how leveraging your existing content assets will help you boost your rankings and drive new traffic--plus save you time on content creation.


Heather will discuss:

• Two tools that make content audits easy

• Why repurposing content should be a crucial part of your content process.

• 5 proven ways your old content can drive new traffic


In this free 30-minute Biznology® webinar, Heather Lloyd-Martin will discuss how a content audit can help you drive new traffic, boost your search rankings and make ongoing content creation easier. If your team is looking for ways to save time on content creation without sacrificing quality, this webinar is for you!


Special presentation sponsored by BarnRaisers, GaggleAMP, Gerris digital, MENG (NJ Chapter), and SuccessWorks


Heather Lloyd-Martin is one of our Biznology bloggers and is the President of SuccessWorks. A 17-year search marketing veteran, Heather is considered one of the top SEO content development experts in the world. She trains individuals and companies in the latest content development and consults directly with clients.

 

Date: Mar 23, 2015 (1 month)
Location: Rutgers Business School in New Brunswick, NJ
Description:

Mike Moran is teaching the social media listening module of the Rutgers Business School Exec Ed Mini-MBA™: Social Media Marketing program. Social media is no longer a buzzword; it is how business is conducted today. As the number of social platforms increases, there is a greater need to establish an internal and external business strategy, policy and culture to keep pace and build a competitive advantage. Given the expansive selection of social platforms—from Facebook, Twitter, YouTube, and LinkedIn to Instagram, Pinterest, Foursquare, and Blogs—firms and individuals are struggling to make sense of it all.


This nine-module certificate program, taught by a team of top industry experts, will connect business objectives with social media strategy, platforms and tactics. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include constructing a strategy, leveraging listening channels, crises and landmines, content development, measurement and ROI, social media platforms, mobile opportunities, engaging influencers and change management.

 

Date: Apr 6, 2015 (2 months)
Location: Rutgers Business School in New Brunswick, NJ
Description:

Mike Moran is teaching two modules of the Rutgers Business School Exec Ed Mini-MBA™: Digital Marketing program at Rutgers New Brunswick. Today's rapidly advancing technologies are transforming the business landscape in a way that requires a shift in the marketing paradigm. From newly empowered and super-informed consumers to expanding media channels and networks, firms need to reexamine their business models and proactively seek ways to stay ahead of the competition.


This ten-module certificate program, taught by a team of top industry experts, will present a new business model for push and pull marketing. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include strategy, social media marketing, search engine marketing, mobile marketing, video marketing, web analytics and measurement, legal and security issues, gamification and multichannel integration.

 

Date: Apr 8, 2015 (2 months)
Location: Online course from Rutgers Business School
Description:

Mike Moran is teaching two modules of the Rutgers Business School Exec Ed Online Mini-MBA™: Digital Marketing program. Today's rapidly advancing technologies are transforming the business landscape in a way that requires a shift in the marketing paradigm. From newly empowered and super-informed consumers to expanding media channels and networks, firms need to reexamine their business models and proactively seek ways to stay ahead of the competition.


This ten-module certificate program, taught by a team of top industry experts, will present a new business model for push and pull marketing. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry.

 

Date: Apr 14, 2015 (2 months)
Location: Online course from Rutgers Business School
Description:

Mike Moran is teaching the social media listening module of the Rutgers Business School Exec Ed Online Mini-MBA™: Social Media Marketing program. Social media is no longer a buzzword; it is how business is conducted today. As the number of social platforms increases, there is a greater need to establish an internal and external business strategy, policy and culture to keep pace and build a competitive advantage. Given the expansive selection of social platforms—from Facebook, Twitter, YouTube, and LinkedIn to Instagram, Pinterest, Foursquare, and Blogs—firms and individuals are struggling to make sense of it all.


This nine-module certificate program, taught by a team of top industry experts, will connect business objectives with social media strategy, platforms and tactics. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include constructing a strategy, leveraging listening channels, crises and landmines, content development, measurement and ROI, social media platforms, mobile opportunities, engaging influencers and change management.

 

Date: Jun 1, 2015 (4 months)
Location: Rutgers Business School in New Brunswick, NJ
Description:

Mike Moran is teaching two modules of the Rutgers Business School Exec Ed Mini-MBA™: Digital Marketing program at Rutgers New Brunswick. Today's rapidly advancing technologies are transforming the business landscape in a way that requires a shift in the marketing paradigm. From newly empowered and super-informed consumers to expanding media channels and networks, firms need to reexamine their business models and proactively seek ways to stay ahead of the competition.


This ten-module certificate program, taught by a team of top industry experts, will present a new business model for push and pull marketing. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include strategy, social media marketing, search engine marketing, mobile marketing, video marketing, web analytics and measurement, legal and security issues, gamification and multichannel integration.

 

Webinars

video

Yesterday, Rob Petersen presented our January webinar about competitive intelligence tools. Here's what it was all about: "Know your enemy and know yourself and you...