B2B marketers have always known that our kind of marketing is different–we have multiple people to persuade, higher-priced offerings, and longer sales cycles than our B2C counterparts. What’s the secret to success under these conditions? Data.
In this day-long session, Ruth Stevens and Mike Moran show you:
• The data challenges in B2B marketing
• The data you need to improve
• The processes you need around your data</p?
In our morning session, Ruth focuses on customer data, your single most important marketing asset. Customer data allows you to reach customers and prospects—through campaigns, on-going relationship marketing, and any kind of outbound contact. Customer data is also a valuable resource for marketing research and to assess your customer’s value.
Transform your marketing database into your essential tool for B2B sales and marketing by getting the answers to these questions:
• What is the difference between a marketing database, a CRM system, and a contact management system?
• What is the right data architecture for your marketing database?
• What are your sources for customer data?
• How can you keep your customer data clean over time?
• What applications can you find for your customer data?
In our afternoon session, Mike will help you apply data-driven marketing to your digital marketing. In a world where Big Data gets bigger every day, you need to understand how the trends in technology are changing the way marketers collect and use data to reach their clients.
Turbocharge your digital marketing program with data by answering these questions:
• How can you discover the problems and issues your audience faces?
• How can you continuously create marketing messages that your audience values?
• How do you know which marketing tactics are working?
• How do you create a process where data makes the decisions?
• How do you speed up your process to match the pace of the data?
This full-day training session will answer those questions and more. If you know that you need to make your marketing decisions based on better data, but you don’t know the steps to get there, this class is for you.
Who should attend? Anyone who works in or manages marketing in your agency or organization. If you’re tired of hearing about data-driven marketing, but just want to do it, don’t miss this opportunity.
A light breakfast and lunch are included! Early bird discounts are available if you register by November 22.
“Know your enemy and know yourself and you can fight a hundred battles without disaster.” – Sun Tzu (Art of War)
Competitive Intelligence is the gathering of publicly-available information about an enterprise’s competitors and the use of that information to gain a business advantage. If Sun Tzu were with us today, he would probably use digital competitive intelligence tools to understand his adversaries. Which ones would he use, why and for what purpose?
In this webinar, you will learn about 6 digital competitive tools recommended by 6 experts. You will learn about their uses through real applications and demonstrations. Many of these tools are “open source” and offer a free version so you can put them to use for your business right after the webinar.
Wouldn’t that be a competitive advantage your business could use? Wouldn’t it be worth 30 minutes of your time to attend this free Biznology® webinar?
Special presentation sponsored by BarnRaisers, GaggleAMP, Gerris digital, and MENG (NJ Chapter)
Rob Petersen is President of BarnRaisers, a full service digital marketing company that builds brands using proven relationship principles and ROI. Rob is on the MBA faculty of the Rutgers Business School, where he teaches courses in Web Analytics, SEO, and Social Media Measurement and ROI. He also teaches at UCI Extension with Mike Moran. Rob’s eBook, “166 Case Studies Prove Social Media ROI,” available for free on the BarnRaisers website, has been downloaded over 110,000 times.