Biznology
Where business and technology create a winning customer experience.

Web Metrics

For years, Twitter has been a very tricky platform to measure marketing ROI on. No more! Earlier this summer, Twitter quietly rolled out a...

Retargeting is a hot subject. If you surf the web at all, you probably find yourself stalked by ads. If you venture onto someone's...

Key Performance Indicators (KPIs) are one of the most over-used and least understood terms in business development...

I recently was working with a B2B company that does no tracking of how its digital marketing leads to offline sales. Because the great...
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Yesterday, I presented a webinar about how Big Data has already changed marketing. All the cool kids are talking about Big Data--are you feeling...
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Does your website suck? I'm not asking to be mean. Really. Building a website that meets the needs of your business and your customers...

I was recently asked to critique a client's presentation of her new marketing plan. She had a very well-thought-out strategy. She had compelling arguments. She...
Biznology - Ad Spend By Vertical - Under 1K

Somehow, it always seems to be analytics season in the world of search marketing. Either you’re setting up a campaign, optimizing it, or reporting...

You've probably been hearing all the pundits talk about Big Data. I talk about it too. But is Big Data really changing your marketing?...

Webinars

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My webinar yesterday was about the dangers of social media listening. It just happened again. You’re staring at the dashboard of that slick social media...