Biznology
Where business and technology create a winning customer experience.

Web Metrics

I'm starting to see a lot of frustrated CMOs. There was a time not too long ago, when digital marketing seemed simple. Or at...

For years, Twitter has been a very tricky platform to measure marketing ROI on. No more! Earlier this summer, Twitter quietly rolled out a...

Retargeting is a hot subject. If you surf the web at all, you probably find yourself stalked by ads. If you venture onto someone's...
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Key Performance Indicators (KPIs) are one of the most over-used and least understood terms in business development...

I recently was working with a B2B company that does no tracking of how its digital marketing leads to offline sales. Because the great...
video

Yesterday, I presented a webinar about how Big Data has already changed marketing. All the cool kids are talking about Big Data--are you feeling...
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Does your website suck? I'm not asking to be mean. Really. Building a website that meets the needs of your business and your customers...

I was recently asked to critique a client's presentation of her new marketing plan. She had a very well-thought-out strategy. She had compelling arguments. She...

Webinars

video

Does your B2B company struggle to integrate sales and marketing? Most do. Marketing sends “great” leads to Sales and Sales complains about how lousy...