Biznology
Where business and technology create a winning customer experience.

Web Metrics

For years, Twitter has been a very tricky platform to measure marketing ROI on. No more! Earlier this summer, Twitter quietly rolled out a...

Retargeting is a hot subject. If you surf the web at all, you probably find yourself stalked by ads. If you venture onto someone's...
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Key Performance Indicators (KPIs) are one of the most over-used and least understood terms in business development...

I recently was working with a B2B company that does no tracking of how its digital marketing leads to offline sales. Because the great...
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Yesterday, I presented a webinar about how Big Data has already changed marketing. All the cool kids are talking about Big Data--are you feeling...
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Does your website suck? I'm not asking to be mean. Really. Building a website that meets the needs of your business and your customers...

I was recently asked to critique a client's presentation of her new marketing plan. She had a very well-thought-out strategy. She had compelling arguments. She...
Biznology - Ad Spend By Vertical - Under 1K
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Somehow, it always seems to be analytics season in the world of search marketing. Either you’re setting up a campaign, optimizing it, or reporting...

You've probably been hearing all the pundits talk about Big Data. I talk about it too. But is Big Data really changing your marketing?...

Webinars

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Yesterday's Biznology webinar with Heather Lloyd-Martin was about how to use a content audit to help re-purpose your website content.  If you missed it,...