Biznology
Where business and technology create a winning customer experience.

Web Metrics

As a marketer, I am a late bloomer. I spent most of my career in technology, not doing any marketing at all until 20...
0 16685

Twitter and Google have made amends. In the past, this was not the case. Before...

I'm starting to see a lot of frustrated CMOs. There was a time not too long ago, when digital marketing seemed simple. Or at...

For years, Twitter has been a very tricky platform to measure marketing ROI on. No more! Earlier this summer, Twitter quietly rolled out a...
0 1008

Retargeting is a hot subject. If you surf the web at all, you probably find yourself stalked by ads. If you venture onto someone's...
1 1631

Key Performance Indicators (KPIs) are one of the most over-used and least understood terms in business development...

I recently was working with a B2B company that does no tracking of how its digital marketing leads to offline sales. Because the great...
video

Yesterday, I presented a webinar about how Big Data has already changed marketing. All the cool kids are talking about Big Data--are you feeling...
0 3883

Does your website suck? I'm not asking to be mean. Really. Building a website that meets the needs of your business and your customers...

Webinars

video

With the rise of smart phones and social media, it can be easy to overlook the central role your website should be playing in...