Biznology
Where business and technology create a winning customer experience.

Web Metrics

I work with many clients (I just can't hold down a job), and I see one thing over and over. Somewhere along the way,...

You probably use your web analytics system to track visitors to your site, where they come from, where they go, and whether they convert...

As a marketer, I am a late bloomer. I spent most of my career in technology, not doing any marketing at all until 20...
0 16939

Twitter and Google have made amends. In the past, this was not the case. Before...

I'm starting to see a lot of frustrated CMOs. There was a time not too long ago, when digital marketing seemed simple. Or at...

For years, Twitter has been a very tricky platform to measure marketing ROI on. No more! Earlier this summer, Twitter quietly rolled out a...
0 1210

Retargeting is a hot subject. If you surf the web at all, you probably find yourself stalked by ads. If you venture onto someone's...
1 1701

Key Performance Indicators (KPIs) are one of the most over-used and least understood terms in business development...

I recently was working with a B2B company that does no tracking of how its digital marketing leads to offline sales. Because the great...

Webinars

video

With the rise of smart phones and social media, it can be easy to overlook the central role your website should be playing in...