Biznology
Where business and technology create a winning customer experience.

Reputation Management

Much has been written about Millennials, the first “digital generation” (18-35), and their growing influence on business and society.   These 86 million younger people...

The concept of brand equity (i.e. the perceived value a brand) firmly arrived in the 1980’s when consumer goods' companies reacted to a surge...

They mean well, our corporate legal counsel. They really do. They are paid to protect the company from risk. And when they see something...

Last night my girlfriend and I watched The Bachelor.  It's the final four and we quickly...
Wikipedia Logo

While reddit and Wikipedia are probably two of the most influential...

The growing demand for greater corporate transparency, especially among Millennials, should not be news to anyone. Trust in business has reached new lows, as...
How Long Until Sony's Publicity Stuntis Over?

"I don't care what the newspapers say about me as long as they spell my name right" - Phineas...

If there is one thing that we know from studying history, it is that the more transparency is achieved, the more is expected of...

Maybe the revolution will not be televised but it will certainly be tweeted.  If you thought "it only takes one person to change the world"...

Webinars

video

Does your B2B company struggle to integrate sales and marketing? Most do. Marketing sends “great” leads to Sales and Sales complains about how lousy...