Biznology
Where business and technology create a winning customer experience.

Reputation Management

The growing demand for greater corporate transparency, especially among Millennials, should not be news to anyone. Trust in business has reached new lows, as...
How Long Until Sony's Publicity Stuntis Over?

"I don't care what the newspapers say about me as long as they spell my name right" - Phineas...

If there is one thing that we know from studying history, it is that the more transparency is achieved, the more is expected of...

Maybe the revolution will not be televised but it will certainly be tweeted.  If you thought "it only takes one person to change the world"...

The ability to identify relevant trends and stay one step ahead of them is crucial for keeping brands fresh and vibrant. There are 3...

Old time B2B marketers would see these two words as polar opposites in the marketing continuum and would define them as: Branding – a market...

I've had the opportunity to see a few crisis management situations in my time. (I'm old.) The ones that have worked out the best...

More companies are adding cause related or social responsibility initiatives, especially since this appeals strongly to millennials. But will investors accept this, since many...

By now, the free world has become privy to the awful video of Ray Rice's lowest moment, when...

Webinars

video

Yesterday, Rob Petersen presented our January webinar about competitive intelligence tools. Here's what it was all about: "Know your enemy and know yourself and you...