Biznology
Where business and technology create a winning customer experience.

Reputation Management

Each Presidential candidate is essentially a brand.  They develop a special persona which they hope will emotionally appeal to their target audience, they own...

All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics,...

Much has been written about Millennials, the first “digital generation” (18-35), and their growing influence on business and society.   These 86 million younger people...

The concept of brand equity (i.e. the perceived value a brand) firmly arrived in the 1980’s when consumer goods' companies reacted to a surge...

They mean well, our corporate legal counsel. They really do. They are paid to protect the company from risk. And when they see something...

Last night my girlfriend and I watched The Bachelor.  It's the final four and we quickly...
Wikipedia Logo

While reddit and Wikipedia are probably two of the most influential...

The growing demand for greater corporate transparency, especially among Millennials, should not be news to anyone. Trust in business has reached new lows, as...
How Long Until Sony's Publicity Stuntis Over?

"I don't care what the newspapers say about me as long as they spell my name right" - Phineas...

Webinars

video

With the rise of smart phones and social media, it can be easy to overlook the central role your website should be playing in...