Biznology
Where business and technology create a winning customer experience.

Public Relations

If your small business marketing strategy doesn't include your existing customer base, it definitely should! It’s a well-known fact among marketing experts that your current...

If there is one thing that we know from studying history, it is that the more transparency is achieved, the more is expected of...

Maybe the revolution will not be televised but it will certainly be tweeted.  If you thought "it only takes one person to change the world"...

The ability to identify relevant trends and stay one step ahead of them is crucial for keeping brands fresh and vibrant. There are 3...

I've had the opportunity to see a few crisis management situations in my time. (I'm old.) The ones that have worked out the best...

More companies are adding cause related or social responsibility initiatives, especially since this appeals strongly to millennials. But will investors accept this, since many...

By now, the free world has become privy to the awful video of Ray Rice's lowest moment, when...

"Disruptive innovation" seems to be the current hot trend for many management gurus, but it certainly has big risks too. An alternative for many...

Despite the attention given to large enterprise marketing, it’s small and medium businesses (SMB) where the bulk of marketing investments go.  SMB is where...

Webinars

video

Yesterday, Rob Petersen presented our January webinar about competitive intelligence tools. Here's what it was all about: "Know your enemy and know yourself and you...