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April fools!

I’ve preached before about the necessity of being real and responsive in your marketing, which includes owning up to your own screw-ups, but it’s not easy. So here’s one of…

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The importance of site search

Recently, two people I really respect disagreed on the significance of Google adding site search boxes to their search results pages. One thought that showing ads for competitors when someone…

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Is free paid search an oxymoron?

  “Free paid search” certainly sounds like an oxymoron doesn’t it? (And no, my name does not rhyme with “oxymoron.”) Welcome to the first Biznology Newsletter. I will be coming to you…

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Simon says, “Be creative”

My son Dwight entered a room with mirrors on each opposing wall, fascinated by the sight of an unending set of his own reflections. And he did what nine-year-olds tend…

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