Biznology
Where business and technology create a winning customer experience.

Paid Search

I regularly do training sessions on search marketing. Sometimes I pose a question to the audience, "How many of you never click on paid search...

Who doesn't love cheap travel? With the summer traveling season kicking off around Memorial Day, we decided to take a look at pay-per-click advertising in...

Long Story Short: Similar to "advertorials," native advertising is designed to be entertaining enough in its own right to compel visitors to consume, be influenced...
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Yesterday, Lori Weiman of The Search Monitor presented our latest webinar with 10 tips to improve your pay per click (PPC) results.  Imagine how well your PPC campaigns...
Biznology - Ad Spend By Vertical - Under 1K
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Somehow, it always seems to be analytics season in the world of search marketing. Either you’re setting up a campaign, optimizing it, or reporting...

In advertising and media, two of the fancier trends are the ability to answer and...
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The most common search marketing question I hear from our telecom clients is: How am I doing against my competition? While it’s easy in the...

(Photo credit: Benjamin Dobson)   Are your industry competitors on the verge...
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(Photo credit: IsaacMao) Yesterday's webinar with Augustine Fou posed the...

Webinars

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My webinar yesterday was about the dangers of social media listening. It just happened again. You’re staring at the dashboard of that slick social media...