Biznology
Where business and technology create a winning customer experience.

Paid Search

I regularly do training sessions on search marketing. Sometimes I pose a question to the audience, "How many of you never click on paid search...

Who doesn't love cheap travel? With the summer traveling season kicking off around Memorial Day, we decided to take a look at pay-per-click advertising in...

Long Story Short: Similar to "advertorials," native advertising is designed to be entertaining enough in its own...
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Yesterday, Lori Weiman of The Search Monitor presented our latest webinar with 10 tips to improve your pay per click (PPC) results.  Imagine how well your PPC campaigns...
Biznology - Ad Spend By Vertical - Under 1K

Somehow, it always seems to be analytics season in the world of search marketing. Either you’re setting up a campaign, optimizing it, or reporting...

In advertising and media, two of the fancier trends are the ability to answer and...

The most common search marketing question I hear from our telecom clients is: How am I doing against my competition? While it’s easy in the...

(Photo credit: Benjamin Dobson)   Are your industry competitors on the verge...
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(Photo credit: IsaacMao) Yesterday's webinar with Augustine Fou posed the...

We've all come to expect that retailers will flood the search engines during the holiday season with ads containing very strong, compelling...

Webinars

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Yesterday, our author Andrew Schulkind presented our latest Biznology webinar about content marketing. If you've ever been greeted by a deafening silence after...