Biznology
Where business and technology create a winning customer experience.

Paid Search

Online advertising is a wide-sweeping, effective way to get your products, services, and brand in front of the eyes of hundreds of millions of...

Search engine optimization in 2015 was just one of the topics in a fast-moving SEMrush Twitter chat that I was invited to recently on

I regularly do training sessions on search marketing. Sometimes I pose a question to the audience, "How many of you never click on paid search...

Who doesn't love cheap travel? With the summer traveling season kicking off around Memorial Day, we decided to take a look at pay-per-click advertising in...

Long Story Short: Similar to "advertorials," native advertising is designed to be entertaining enough in its own right to compel visitors to consume, be influenced...
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Yesterday, Lori Weiman of The Search Monitor presented our latest webinar with 10 tips to improve your pay per click (PPC) results.  Imagine how well your PPC campaigns...
Biznology - Ad Spend By Vertical - Under 1K
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Somehow, it always seems to be analytics season in the world of search marketing. Either you’re setting up a campaign, optimizing it, or reporting...

In advertising and media, two of the fancier trends are the ability to answer and...
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The most common search marketing question I hear from our telecom clients is: How am I doing against my competition? While it’s easy in the...

Webinars

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My webinar yesterday was about how to make your content different from your competitors. Maybe you've jumped on the Content Marketing bandwagon, but are...