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The future is social. And it’s not.

In the saturated jargon cacophony surrounding us all, the social side of business has been touted by many as a game changer, with “social business” replacing or complementing other buzzwords…

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The suggestion box

Gord Hotchkiss weighs in with another of his well-thought-out columns, this one on Yahoo!’s new search suggestion capability. Gord makes excellent points on how this function might affect searcher behavior,…

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No more DMZ for google reviews

Online review/reputation management companies like Birdeye, GetFiveStars, ReputationLoop, ShoutAboutIt, Grade.us and others have systematized the collection of online reviews.  Most of these companies provide some type of automated email solicitation…

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Advertising that trashes your brand

Banking heavyweight Chase has been blanketing the airwaves with a commercial that must be effective for them, because it’s something they’ve used over and over for months. A shopper uses…

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