Biznology
Where business and technology create a winning customer experience.

Offline Marketing

The U.S. trade show industry is BIG. In 2012, there were 10,900 trade shows that drew 27 million attendees. While the overall industry has...

Some B2B marketers know exactly what accounts are in their target market. What a luxury! These marketers can eliminate the old “spray and pray,”...

The ability to identify relevant trends and stay one step ahead of them is crucial for keeping brands fresh and vibrant. There are 3...

OK, well to be honest, it isn't that I learned it when I was in kindergarten. But my son taught it to me when...

You probably heard that content marketing is kinda important. All the cool kids are doing it. If you're doing it right, you probably have...

As your organization starts rolling out initiatives on the big IT trends of social, mobile, cloud, and big data, employees often get caught in...

 I was recently invited to address a local professional group and the invitation got me thinking about what goes into a good presentation. I've...

I thought it was widely understood by now that staying in touch with a prospect who has shown some interest in your product or...

"Disruptive innovation" seems to be the current hot trend for many management gurus, but it certainly has big risks too. An alternative for many...

Webinars

video

Does your B2B company struggle to integrate sales and marketing? Most do. Marketing sends “great” leads to Sales and Sales complains about how lousy...