Biznology
Where business and technology create a winning customer experience.

Monthly Newsletter

You probably use your web analytics system to track visitors to your site, where they come from, where they go, and whether they convert...

As a marketer, I am a late bloomer. I spent most of my career in technology, not doing any marketing at all until 20...

I have been noticing a pattern among many of my large clients recently. They've customized themselves out of business. They've spent so much time,...

They mean well, our corporate legal counsel. They really do. They are paid to protect the company from risk. And when they see something...

I do a lot of coaching and teaching. With all the changes going on in technology, there is no shortage of people hungry to...

I've been in this game for a long time. (OK, I'm old). But there is one old trick that never seems to wear out....

Happy New Year, everyone. This is the time of year where everyone makes predictions to show off how smart they are. At least they seem smart...

If there is one thing that we know from studying history, it is that the more transparency is achieved, the more is expected of...

When it comes to inbound marketing, it is essential that you send messages on a consistent basis to your customer lists. If you don’t,...

Webinars

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With the rise of smart phones and social media, it can be easy to overlook the central role your website should be playing in...