Biznology
Where business and technology create a winning customer experience.

Mobile Marketing

How important is mobile for marketing your business in 2015? If you've read any of my past posts, you should know the...

Nowadays, everybody is talking about the "art of storytelling." Sites like this of Burberry's not only try to tell a personalized story to the visitor...

There have always been marketers who rely on subjective data and unsubstantiated hypotheses. They have a point of view, are comfortable with their perspective...

Human behaviors are multifarious and myriad in nature. It is a challenging task to envisage and learn the human behavior from daily routine activities....

If you’ve been paying attention to the mobile marketing industry lately, you’ve probably heard or read about the rising importance of location-based technology. The...

With B2B and B2C customers increasingly using their smartphones to browse for, shop for, and buy the products and services they need,...

For the past hundred years of marketing that's what we've been doing; we're looking backwards, trying to piece together an incomplete view of how...

Mobile is primarily about the devices and platforms, but mobility is a bigger idea. Mobility is very much at the heart of culture right...

In advertising and media, two of the fancier trends are the ability to answer and...

Webinars

video

Yesterday, Rob Petersen presented our January webinar about competitive intelligence tools. Here's what it was all about: "Know your enemy and know yourself and you...