Biznology
Where business and technology create a winning customer experience.

Mobile Marketing

Nowadays, everybody is talking about the "art of storytelling." Sites like this of Burberry's not only try to tell a personalized story to the visitor...

There have always been marketers who rely on subjective data and unsubstantiated hypotheses. They have a point of view, are comfortable with their perspective...

Human behaviors are multifarious and myriad in nature. It is a challenging task to envisage and learn the human behavior from daily routine activities....

If you’ve been paying attention to the mobile marketing industry lately, you’ve probably heard or read about the rising importance of location-based technology. The...

With B2B and B2C customers increasingly using their smartphones to browse for, shop for, and buy the products and services they need,...

For the past hundred years of marketing that's what we've been doing; we're looking backwards, trying to piece together an incomplete view of how...

Mobile is primarily about the devices and platforms, but mobility is a bigger idea. Mobility is very much at the heart of culture right...

In advertising and media, two of the fancier trends are the ability to answer and...

When geo-specific applications and marketing first hit the scene,...

Webinars

video

My webinar yesterday was about the dangers of social media listening. It just happened again. You’re staring at the dashboard of that slick social media...