Biznology
Where business and technology create a winning customer experience.

Market Research

I have been noticing a pattern among many of my large clients recently. They've customized themselves out of business. They've spent so much time,...

How can companies anticipate the impact of employee satisfaction – before it hurts, and before it detracts from a brand's experience? An "inside-out" approach: Employee...

91% of marketing leaders believe successful brands use customer data to drive business decisions (source: BRITE/NYAMA) 90% of the world’s total data...

Last year one of my Marketing students approached me for advice about a new business opportunity that she was considering. She had noticed frozen yogurt...

As new technologies come along and threaten existing business models, those in leadership roles are often perplexed as to what actions they should take....
video

Yesterday, Rob Petersen presented our January webinar about competitive intelligence tools. Here's what it was all about: "Know your enemy and know yourself and you...

Consumers, citizens, and users now expect brands and business to offer their products, services and their information as "digital first" available. Everybody is talking about...

Happy New Year, everyone. This is the time of year where everyone makes predictions to show off how smart they are. At least they seem smart...

One of the best things about the e-commerce is that nobody knows you're a dog...

Webinars

video

This webinar is about how to measure your content marketing success. Only 1 in 4 professionals claim success with measurable