Biznology
Where business and technology create a winning customer experience.

Market Research

It’s a commonly held belief that actual transaction conversion takes place at the very end of the buyer’s journey. This approach uses old school...

What truly makes a great brand great? What makes a company, product or service memorable or “sticky?” Great brands resonate with people. They communicate,...

Lead qualification is one of the primary jobs for B2B marketers, and a great deal of time and money is spent on this step...

  I truly feel for the college marketer. Her buyer is notoriously fickle about his preferred method of communication. He has long since rejected paper. Email...

I have been noticing a pattern among many of my large clients recently. They've customized themselves out of business. They've spent so much time,...

How can companies anticipate the impact of employee satisfaction – before it hurts, and before it detracts from a brand's experience? An "inside-out" approach: Employee...

91% of marketing leaders believe successful brands use customer data to drive business decisions (source: BRITE/NYAMA) 90% of the world’s total data...

Last year one of my Marketing students approached me for advice about a new business opportunity that she was considering. She had noticed frozen yogurt...

As new technologies come along and threaten existing business models, those in leadership roles are often perplexed as to what actions they should take....

Webinars

video

With the rise of smart phones and social media, it can be easy to overlook the central role your website should be playing in...