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Every Crisis is an Opportunity…to Learn

This article, authored by our Member Consultant Kelley Haggert, continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”  This series will feature articles, podcasts and additional resources from our Consultants Collective member consultants,…

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A new way to personalize your web site

I’ve talked before about multivariate testing, an exciting technique for optimizing your Web conversion rates. Multivariate testing tools perform this alchemy by substituting different graphics, text, or other elements on…

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Why I Twitter

Despite all the talk about it, most people, even most savvy Web types, don’t use Twitter. That’s not a problem–it’s just true. That means that even among the dress-in-black blog-writing,…

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