Biznology
Where business and technology create a winning customer experience.

Internet Marketing

There have always been marketers who rely on subjective data and unsubstantiated hypotheses. They have a point of view, are comfortable with their perspective...

The ability to identify relevant trends and stay one step ahead of them is crucial for keeping brands fresh and vibrant. There are 3...

Six years ago, NYU professor and author Clay Shirky, affirmed that "the problem is filter failure,...

I've been doing a lot of work recently with clients on website personalization, and I have been struck by how a distinct minority of...

I heard an arresting comment at the LeadsCon conference in New York in August.  The speaker claimed that inside sales has outstripped...

Earlier this month, Advertising Week was held in New York City, and it featured some...

More companies are adding cause related or social responsibility initiatives, especially since this appeals strongly to millennials. But will investors accept this, since many...

I was recently riding on the Washington Metro and noticed a new station name: NoMa-Gallaudet. I had never heard of NoMa, but a quick...

Digital video content is growing in popularity faster than its creators can seemingly accommodate. Consider these stats: 65 percent of consumers are visual...

Webinars

video

My webinar yesterday was about the dangers of social media listening. It just happened again. You’re staring at the dashboard of that slick social media...