Biznology
Where business and technology create a winning customer experience.

Internet Marketing

Turning visitors to your site into customers doesn't require a degree in rocket science, but you do need to pay attention to what your...

I teach at Rutgers, other schools, and for many large companies on the subject of digital marketing. I am no dummy--I think it is...

I love January. Not for its weather, mind you (I live in New Jersey, after all). I love it because it means a reboot...

At the beginning of a new year it is customary to size up the past year and look forward to what awaits. In the technology...

Finding new customers is a lot easier these days, what with innovative, digitally based ways to capture and collect data.  Early examples of this...

If your small business marketing strategy doesn't include your existing customer base, it definitely should! It’s a well-known fact among marketing experts that your current...

For years, I struggled to explain to my mom what I do for a living. Now, I struggle to explain what I do for a...

There have always been marketers who rely on subjective data and unsubstantiated hypotheses. They have a point of view, are comfortable with their perspective...

The ability to identify relevant trends and stay one step ahead of them is crucial for keeping brands fresh and vibrant. There are 3...

Webinars

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Yesterday's Biznology webinar with Heather Lloyd-Martin was about how to use a content audit to help re-purpose your website content.  If you missed it,...