Biznology
Where business and technology create a winning customer experience.

Internet Marketing

I love January. Not for its weather, mind you (I live in New Jersey, after all). I love it because it means a reboot...

At the beginning of a new year it is customary to size up the past year and look forward to what awaits. In the technology...

Finding new customers is a lot easier these days, what with innovative, digitally based ways to capture and collect data.  Early examples of this...

If your small business marketing strategy doesn't include your existing customer base, it definitely should! It’s a well-known fact among marketing experts that your current...

For years, I struggled to explain to my mom what I do for a living. Now, I struggle to explain what I do for a...

There have always been marketers who rely on subjective data and unsubstantiated hypotheses. They have a point of view, are comfortable with their perspective...

The ability to identify relevant trends and stay one step ahead of them is crucial for keeping brands fresh and vibrant. There are 3...

Six years ago, NYU professor and author Clay Shirky, affirmed that "the problem is filter failure,...

I've been doing a lot of work recently with clients on website personalization, and I have been struck by how a distinct minority of...

Webinars

video

Yesterday, Rob Petersen presented our January webinar about competitive intelligence tools. Here's what it was all about: "Know your enemy and know yourself and you...