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The business of data

Do you know what business you are in? It seems like such a straightforward question that every business person should be able to answer it without hesitation. Yet things are changing so…

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When search results meet the eye

What are searchers thinking when they stare down a list of search results? Actually, the first thing to keep in mind is that searchers don’t stare at search results. They…

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Counting what counts

Attendees learned the basics of search metrics at the recent “Measuring Search Success” session at the Toronto Search Engine Strategies conference, moderated by Chris Sherman, of Search Engine Watch. What…

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