Biznology
Where business and technology create a winning customer experience.

Content Marketing

As a marketer, I’m always looking for new ways to engage prospects and drive leads for my sales team. And in the past 6...

There are two kinds of metrics in content marketing: process metrics and outcomes metrics. While both are important, they differ greatly in how...
video

My webinar yesterday was about how to make your content different from your competitors. Maybe you've jumped on the Content Marketing bandwagon, but are...

The recent Oscar choice of “Birdman” as the best movie of 2014 not only defied moviegoers’ preferences, but it is also a lesson on...
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Last week I wrote Medium is the Messenger, where I asked

Search engine optimization in 2015 was just one of the topics in a fast-moving SEMrush Twitter chat that I was invited to recently on

We've long known that content marketing is more effective than traditional advertising. It's more valuable, less expensive, and we know it works. You might have already...

Turning visitors to your site into customers doesn't require a degree in rocket science, but you do need to pay attention to what your...

Want to do more with the content you already have? Recycle it! These seven tips will help you leverage your old contend, save time on content...

Webinars

video

My webinar yesterday was about how to make your content different from your competitors. Maybe you've jumped on the Content Marketing bandwagon, but are...