Biznology
Where business and technology create a winning customer experience.

B2B Marketing

Despite the attention given to large enterprise marketing, it’s small and medium businesses (SMB) where the bulk of marketing investments go.  SMB is where...

Marketing is hard work. It’s even harder when on top of fighting to create new content and reach more customers, you have to fight...

I heard a horror story the other day from a consumer packaged goods executive ranting about a meeting with a vendor.  “I gave the...

More than ever, businesses are obsessed with giving their customers “better value”. The Recession contributed to this fixation. Less money to spend, more uncertainty...

Brands in our times aim for the best possible awareness. In order to do this, they have to work on the how they tell...

Are you happy with the quality of the information in your marketing database? Probably not.  A new report from NetProspex confirms: 64% of...

LinkedIn pen (Photo credit: TheSeafarer) We grow social networks expecting...

At the ClickZ Live 2014 conference in New York, Michelle Killebrew presented an interesting case study of an IBM campaign called Rethink Business. ...

Promoting yourself, your brand, your products, your services, and your clients...
video

Yesterday's webinar with Ruth Stevens and me was about making sure the leads you send to your sales team are qualified and the process...

Webinars

video

Yesterday, our author Andrew Schulkind presented our latest Biznology webinar about content marketing. If you've ever been greeted by a deafening silence after...