Biznology
Where business and technology create a winning customer experience.

Agile Marketing

The ability to identify relevant trends and stay one step ahead of them is crucial for keeping brands fresh and vibrant. There are 3...

I have several clients who have adopted agile marketing, and they are trying to make changes to their marketing systems as rapidly as possible....

It is irrefutable that the 75 million Baby Boomers brought about lasting social and cultural changes when they were younger, with their counter culture...

I teach students about digital marketing. All the time. And I know why they come. They just want to get an expert to tell...

More than ever, businesses are obsessed with giving their customers “better value”. The Recession contributed to this fixation. Less money to spend, more uncertainty...

I was sitting there quietly in this meeting with a dozen other people, all trying to figure out why this company couldn't roll out...

Brands in our times aim for the best possible awareness. In order to do this, they have to work on the how they tell...

You've probably been hearing all the pundits talk about Big Data. I talk about it too. But is Big Data really changing your marketing?...

In advertising and media, two of the fancier trends are the ability to answer and...

Webinars

video

My webinar yesterday was about the dangers of social media listening. It just happened again. You’re staring at the dashboard of that slick social media...