Biznology
Where business and technology create a winning customer experience.

Agile Marketing

How can companies anticipate the impact of employee satisfaction – before it hurts, and before it detracts from a brand's experience? An "inside-out" approach: Employee...

Last year one of my Marketing students approached me for advice about a new business opportunity that she was considering. She had noticed frozen yogurt...

I do a lot of coaching and teaching. With all the changes going on in technology, there is no shortage of people hungry to...
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A couple of weeks ago, Todd Schnick, editor-in-chief of IntrepidNOW, interviewed my co-author Bill Hunt and me about the Third Edition of Search Engine...

The ability to identify relevant trends and stay one step ahead of them is crucial for keeping brands fresh and vibrant. There are 3...

I have several clients who have adopted agile marketing, and they are trying to make changes to their marketing systems as rapidly as possible....

It is irrefutable that the 75 million Baby Boomers brought about lasting social and cultural changes when they were younger, with their counter culture...

I teach students about digital marketing. All the time. And I know why they come. They just want to get an expert to tell...

More than ever, businesses are obsessed with giving their customers “better value”. The Recession contributed to this fixation. Less money to spend, more uncertainty...

Webinars

video

Does your B2B company struggle to integrate sales and marketing? Most do. Marketing sends “great” leads to Sales and Sales complains about how lousy...