Biznology
Where business and technology create a winning customer experience.

Rob Petersen

Rob Petersen

Rob Petersen is an experienced advertising and marketing executive and President of BarnRaisers, a full service digital marketing agency that builds brands based on proven relationship principles and ROI.

Rob was EVP/Chief Strategy Officer at Omnicom and has held leadership positions at FCB, Euro RSCG and Saatchi & Saatchi. He has been recognized by the American Marketing Association for building billion dollar businesses multiple times. He has developed game changing consumer relationship platforms that have propelled brands from Abbott, Coca-Cola, Johnson & Johnson, MasterCard and Pfizer to market leadership.

Rob is on the MBA faculty at Rutgers CMD where he teaches courses in Digital Marketing, Social Media Marketing and Measurement and ROI. He is also an instructor at the University of California Irvine.

His eBook, 166 Case Studies Prove Social Media ROI has been downloaded over 95,000+ times.He is co-author in Strategic Digital Marketingthe ultimate crash course in digital marketing.

Rob is a graduate of Colby College in Waterville, Maine, where he also ran a 4:11 mile which, at one time, ranked him as one of the 50 fastest milers in the country.

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