Armed with little more than a music degree in 2004, Nathan took a chance with an online direct mail copywriting course promising to reveal the secrets of persuasive copywriting that could earn him financial freedom. It was the best $300 he ever spent. And while the direct mail wave had long since been surfed, Nathan was savvy enough to understand the potential of writing for the web and ultimately how to transfer and utilize his new skill-set in the young but rapidly evolving discipline of SEO.
Over the last ten years Nathan has helped hundreds of online businesses maximize their organic search presence through optimized content development that not only earns organic rankings, but also increases engagement and sales. He has adopted a data-first mentality and takes pride in his ability to roll-up his sleeves and implement his own strategies.
In the last five years Nathan has focused his efforts to helping businesses in the thriving world of eCommerce successfully consulting, creating strategies and leading marketing teams of several Internet Retailer top 500 companies. He is currently the in-house SEO Manager for both Volusion.com and Mozu.com eCommerce platforms. With over $14 billion in merchant sales to-date Volusion Inc provides the software and services needed to succeed in today’s complex online marketplace and Nathan continues to levitate the business and it’s merchants through his eCommerce SEO and content marketing expertise.