You’ve complained about it–c’mon, admit it. Sometimes your customers do the most irrational things. I mean, there’s no explanation for some of the dumb things customers think and do, right?…
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Eva Lyford
Why I Twitter
Despite all the talk about it, most people, even most savvy Web types, don’t use Twitter. That’s not a problem–it’s just true. That means that even among the dress-in-black blog-writing,…
Read MoreWhat’s your company’s tweeting style?
There are a few different ways that corporations are approaching twitter. If you haven’t decided which way you should go, consider a few paths that are being trod already. Or,…
Read MoreThe messenger is the message
Recently, US Airways Flight 154 dropped out of the sky into the Hudson River after a bird strike killed both engines. Fortunately, due to correct responses on the part of…
Read MoreCitizen Marketers: Are your fansites friends or foes?
How exciting! Your product has a new site that’s come online. That’s good, right? Imagine this: you open your inbox and hundreds of messages spill in about this new site…
Read MoreUsing Twitter to Reach Nirvana
The concept of nirvana as a condition or rest and stability is appealing to those of us who live through the hurly-burly of the tech world day to day. Twitter…
Read MoreAre you telling your customers off?
Do you consider yourself customer-friendly? Always looking to start the conversation—or continue it? You might be surprised to find that a common practice is undermining any friendly sentiment your e-mail…
Read MoreWhen I grow up, I want to be a choice architect
Does your Web site nudge visitors towards the path you want them to take? If your abandonment rate is high, your prospects might be overwhelmed by too many options. If…
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Search keywords: Have a demographic and a smile
Does your Web site marketing speak to customers where they live? Can your customers or prospects connect with the content based on where they’re from–or is your content too generic…
Read MoreHow microtrends change your Internet marketing
Having trouble focusing on everything all at once? Identify a few microtrends and get moving on setting up matching landing pages to capitalize on them. You may find with a…
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