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The right turn theory

In this month’s newsletter, we asked if you were creating a Do It Wrong Quickly Web site—but you probably already have a Web site. The question is, “Are you improving…

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Open season on search marketing

In the wake of Jason Calcanis letting everyone know that search marketing is worthless, SiliconValleyWatcher Tom Foremski weighs in with his own views: “SEO, beyond basic principles, is not worth…

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How the web is like cable TV

Some of you veteran marketers know TV advertising very well. You might have spent years buying network television spots and, in recent years, you’ve made the transition to cable. You…

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