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This video with Paul Gillin is about the basics of writing engaging social media messages. With so many posts, tweets and chatter filling social media, it’s almost impossible to get a message through.

You need to be distinctive. Start by understanding the culture and the medium, speaking the language of your audience and using angles that provoke conversation and response.

Writing for social media is about finding angles, factoids and quotes that intrigue and provoke using words that no one expects you to use. Don’t just tell your audience to look at something; make it something they have to look at.

This webinar covers the basics of writing for the blogosphere as well as how to write for Facebook, Twitter and LinkedIn in a manner that recognizes the unique culture of each.

In this free 30-minute Biznology® webinar, you’ll learn:

  • How to fine-tune messages for each of the major social networks
  • How to find offbeat angles that catch readers’ eyes and entice them to learn more
  • 20 unique approaches to the same topic and why you should never run out of ideas

Paul Gillin is one of our Biznology authors, and a writer, speaker and online marketing consultant specializing in B2B social media. He is a prolific writer who has published hundreds of articles about new media while also writing five books: The New Influencers (2007), Secrets of Social Media Marketing (2008), The Joy of Geocaching (2010), Social Marketing to the Business Customer (2011), and Attack of the Customers (2013). He was a monthly columnist for BtoB magazine for seven years. Paul is a veteran technology journalist with over 25 years of editorial leadership experience. His website is and he blogs at and Newspaper Death Watch.

Thanks to all our sponsors!

BarnRaisers LLC

Gerris digital

Paul Gillin Communications

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Mike Moran

About Mike Moran

Mike Moran has a unique blend of marketing and technology skills that he applies to raise return on investment for large marketing programs. Mike is a former IBM Distinguished Engineer and a senior strategist at Converseon, Revealed Context, and SoloSegment. Mike is the author of three books on digital marketing and is an instructor at Rutgers Business School. He is a member of the Board of Directors of SEMPO, a Senior Fellow at the Society for New Communications Research, and a Certified Speaking Professional.

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