Yesterday, Andrea Goldberg gave our monthly webinar about how to improve a business’s social media marketing. Do you want to understand how to grow your business and reap the benefits of social business? Do you want to ensure that your social media marketing strategies have the proper organizational infrastructure to succeed? Are you aware of the organizational, cultural and leadership challenges social business brings with it? Do you know what tools are available to make your organization more open, participative and effective?
In Andrea’s free 30-minute Biznology® webinar, attendees learned that the key to effective social media marketing programs often starts with changing employee roles and the organizations that they are a part of. Her webinar explored the emerging area of social HR and revealed how some of the most innovative and successful organizations have used social tools to transform jobs, ensure employee goals are tied into organizational strategies, reward individual and team social participation, and improve employee engagement and customer relationships.
Andrea looked at the role of social business in organizations and how new tools and mobile access are transforming organizations to be more effective. Andrea discussed how successful organizations have made this transition and explored social media marketing and how it relates to social performance assessments, employment branding, job redesign, leadership, and employee engagement.
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About Mike Moran
Mike Moran has a unique blend of marketing and technology skills that he applies to raise return on investment for large marketing programs. Mike is a former IBM Distinguished Engineer and the Senior Strategist at Converseon, a leading social consultancy. Mike is the author of two books on digital marketing, an instructor at several leading universities, as well as a Senior Fellow at the Society of New Communications Research.