If you read your local newspaper or a typical magazine, you’ll realize that most journalism is specialized. You have your columns, reporting, reviews, editorials, letters to the editor, and ombudsman;…
Read MoreYear: 2013
Does brand marketing still matter in the digital age?
Most of you know that Biznology is all about digital marketing, which is a nice hot topic to cover. And you’ll be forgiven if you think that all this focus…
Read MoreSocial Media Listening Is Sound Business Practice
How many times have you had something, whether it was in your personal or professional life, go wrong because of poor communication? If you are honest, there are likely more…
Read MorePush versus pull marketing: in B2B, you need both
The other day, a marketing colleague told me she was feeling under pressure to move all her efforts to inbound, or “pull,” marketing. “Outbound is bad,” she said. What? Well,…
Read MoreIt’s a small (online) world after all
First, a little recap about what I do for a living. I work for Page One Power who is a link building exclusive company. I work full time for them…
Read MoreIn praise of social media mediocrity
My advice for blogging and social media marketing alike is as follows: 20-minutes-a-day with an hour once-a-week. If you spend any less time than that, you’re really not a content…
Read More12 myths vs. reality on Search Engine Optimization (SEO)
A few numbers for your consideration: 80% of visitors to a website begin by typing keywords in the query box of a search engine 42% click on the website in…
Read MoreOnline and offline marketing combine for customer engagement
Though traditionally online and offline experiences are frequently juxtaposed, they work perfectly together. Your customers hang out online but they didn’t turn into robots, so the offline part of your…
Read MoreSteps to take after receiving a link warning from Google
It used to be that Google was a secretive entity and it was all up to trial, error, and guesswork to determine what it was thinking about your website. To…
Read MoreThe secret of digital marketing? It’s all in the details
As a trained journalist and former newspaper reporter, I’m conditioned to look and listen for details. It’s a skill that obviously comes in handy when you are doing marketing work. But…
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