Our monthly webinar with Rob Petersen and me yesterday was about debunking SEO myths in order to make your search marketing strategy the best it can be.
- 80% of visitors to a website begin by typing keywords in the query box of a search engine
- 42% click on the website in the #1 position on the search page
- 90% click a website on the first page
These facts underscore that if your brand is on the internet, a high rank on the search engines is a requirement for business.
Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a website by remaining high on the list of results returned by a search engine. It is the single most measurable, profitable, and predictable activity a business can pursue in digital marketing. Many are fooled to believe that, for a top rank, you need to know the right tools, tricks, and people. Do you know the difference between the myths and realities of SEO?
In this webinar, Rob Petersen and Mike Moran engage in a point-counterpoint discussion to clarify the folklore vs. the wisdom of SEO. Don’t be fooled about what it takes to achieve a high rank on search pages. Listen to Rob and Mike explain the principles and practices that make SEO work effectively in 12 Myths vs. Realities of SEO.
Thanks to all our sponsors:
About Mike Moran
Mike Moran has a unique blend of marketing and technology skills that he applies to raise return on investment for large marketing programs. Mike is a former IBM Distinguished Engineer and the Senior Strategist at Converseon, a leading social consultancy. Mike is the author of two books on digital marketing, an instructor at several leading universities, as well as a Senior Fellow at the Society of New Communications Research.